Praxis II Marketing Education: Practice and Study Guide
About the Course
In addition to completing requisite education, most states require teaching candidates to pass one or more Praxis tests, which are administered by Educational Testing Service (ETS). The Praxis II Marketing Education test is aimed specifically at aspiring high school marketing teachers and is offered just four times each year. This 2-hour exam features 120 multiple-choice questions in eight content categories: marketing education programs, general business principles, marketing-information management and planning, channel management, pricing, product/service management, promotion and personal selling.
We've produced this online study guide to help you prepare for the Praxis II Marketing Education test. Chapters in this study guide cover market research and segmentation, marketing channels, promotion and product management, along with the following topics:
- Professional development
- Business law
- Business communication
- Information management
- Strategic planning
The Praxis II Marketing Education Test is intended for aspiring teachers who have completed a 4-year education program with relevant courses in marketing education. It measures your knowledge of marketing education topics, in addition to how well you can apply principles of marketing. You also might be asked to analyze complex situations related to marketing.
Praxis II Marketing Education Test Preparation & Registration
Our study guide on marketing education can help reinforce what you learned during your postsecondary training, and it might even introduce you to a few topics you've yet to encounter. This guide is divided into several chapters, which are further broken down into individual lessons. Each lesson includes a brief video taught by an experienced professional educator, along with a self-assessment quiz that features questions like those you'll see on the Praxis II.
As of 2013, the Praxis II Marketing Education test was available only in paper format. You must register with ETS by mail or phone or online approximately one month before your desired test date to qualify for regular registration; late registration is available but comes with a fee of $45-$75. On test day, you'll need to bring your admission ticket, a current photo ID, several sharpened No. 2 pencils and an eraser with you to your testing center.
Praxis II Marketing Education Test Scoring
Because not all marketing education programs cover the same material, test-takers aren't expected to answer every question correctly. Instead, they need to achieve a minimum composite score. These scores are established by the individual states that use the Praxis II and thus can vary widely.
Your score will be available online approximately one month after you've taken the test. You also can have your score sent to your state's licensing agency and/or 2-3 institutions, which you'll need to indicate during the registration process.
Marketing Education Programs
Approximately 14% of the Praxis II Marketing Education test covers marketing education programs. Questions in this content category are likely to focus on development and evaluation of marketing education programs and the role of career and technical education groups in marketing education. You also might be asked about professional development and characteristics of cooperative education programs.
General Business Principles
Questions about general business principles make up approximately another 14% of this exam. This category is likely to focus on management and communication, as well as business law. It also might test your knowledge of supply and demand and management of financial resources.
Marketing-Information Management and Planning
This content category, which makes up around 14% of the Praxis II, focuses on collecting and interpreting market research data. You also might be asked about strategic planning and methods for market segmentation.
Around 12 questions - or 10% of the test - center on channel management. Questions might cover strategies for physical distribution and inventory, as well as the structure of marketing channels. Your knowledge of inventory mathematics also might be tested in this category.
For this section of the exam, you'll be asked about the role of pricing in marketing, as well as pricing strategies. You'll also need to demonstrate your ability to perform pricing mathematics. Questions about pricing make up approximately 12% of the Praxis II.
Another 12% or so of the exam focuses on product/service management, including product development and the life cycle of products. You also might face questions about product positioning and branding, as well as product-mix strategies.
The role of promotion is covered in this category, which comprises approximately 14% of the Praxis II Marketing Education test. Other topics addressed could include advertising and public relations, along with publicity and sales promotion. You're also likely to be asked about current trends in promotion.
The final 10% of the Praxis II focuses on the role of personal selling. This could include questions on selling processes and current trends in personal selling. This category also might test your knowledge of sales force management.
Praxis II is a registered trademark of the Educational Testing Service, which is not affiliated with Education Portal.
76% developed We are actively adding lessons to this course. You can study for exams and supplement your learning right now. For students preparing for an exam, we'll label this course 100% developed when it is ready to prepare you for the exam on its own.
All Videos in Praxis II Marketing: Professional Development
- 1. How to Create a Great Resume and Cover Letter
- 2. Parts of Your Resume: Sections & Relevant Information
- 3. Tailoring the Content of Your Resume for a Job
- 4. Formatting Your Resume: Layout & Distribution Types
- 5. The Cover Letter: Importance, Details & Format
- 6. How to Avoid Common Job Application Mistakes
- 7. How to Prepare For Your Job Interview
- 8. How to Avoid Job Interview Pitfalls
- 9. Career Assessments: Types & Benefits
- 10. Online Career Research Tools
- 11. Career vs. Job: What's the Difference?
- 12. Types of Opportunities to Grow in Your Career
- 13. How to Advance in Your Career: Process & Expectations
All Videos in Praxis II Marketing: Economics
- 1. Market Demand Schedule
- 2. Market Supply Schedule
- 3. How to Calculate Market Equilibrium
- 4. How Changes in Supply and Demand Affect Market Equilibrium
- 5. Economic Scarcity and the Function of Choice
- 6. Opportunity Cost: Definition & Real World Examples
- 7. Understanding Socialism, Communism, and Mixed Economies: Comparison & Analysis
- 8. Competition Within Free Markets: Discussion & Quiz
All Videos in Praxis II Marketing: Finance
All Videos in Praxis II Marketing: Types of Business Ownership
All Videos in Praxis II Marketing: Business Law
- 1. What Is Business Law? - Definition & Overview
- 2. The First Amendment: Commercial Speech, Scrutiny & Restrictions
- 3. Contract Law Terms: Definitions & Contract Types
- 4. Executed vs. Executory Contracts: Definitions & Differences
- 5. Types of Contract Breach: Partial, Material, & Total
- 6. Statute of Frauds Contracts: Definition & Purpose
- 7. Extent of Ownership and Real Property: Air, Surface & Subsurface
- 8. What is Voluntary Property Transfer? - Defining Title by Deed
- 9. Trust Busting and Government Regulations on Economy & Industry in the Progressive Era
- 10. Trademark Infringement: Laws and Penalties
- 11. Patent Infringements: Definition and Cases
- 12. What is Copyright Infringement? - Understanding Copyright Law
- 13. What Is Vicarious Liability? - Definition and Examples
- 14. Article 2 of the UCC: Definition & Terms
- 15. UCC Contract Law: Requirements
All Videos in Praxis II Marketing: Workers' Rights & Collective Bargaining
All Videos in Praxis II Marketing: Business Communication
- 1. Barriers to Effective Communication: Definition & Examples
- 2. Communication Skills Needed in a Knowledge Economy
- 3. The Communication Process
- 4. What Is Effective Listening in the Workplace? - Definition, Techniques & Barriers
- 5. How Perception Influences the Communication Process
- 6. Types of Communication: Interpersonal, Non-Verbal, Written & Oral
- 7. Choosing Your Channel of Communication: Oral, Written, Visual & Electronic
All Videos in Praxis II Marketing: Management
- 1. Management in Organizations: Top, Middle & Low-Level Managers
- 2. Managerial Skills: How Good Managers Promote Productivity
- 3. Henry Mintzberg's Managerial Roles
- 4. Four Functions of Management: Planning, Organizing, Leading & Controlling
- 5. Planning as a Function of Management
- 6. Types of Planning: Strategic, Tactical, Operational & Contingency Planning
- 7. The Strategic Management Process
- 8. Organizing as a Function of Management
- 9. Leading as a Function of Management
- 10. Controlling as a Function of Management
- 11. Human Resource Management: Hiring and Staffing
- 12. The Hiring Process: How Human Resource Managers Recruit and Hire Employees
- 13. Assessing Training Needs of an Organization
- 14. Human Resource Management (HRM): Laws & Regulations
- 15. Operations Management: Focusing on Production Efficiency & Customer Satisfaction
- 16. Management Information Systems: Using Data to Manage Operations
All Videos in Praxis II Marketing: Information Management
- 1. What Is an Information System?
- 2. Information Systems Resources: Networks, Hardware, Software, Data & People
- 3. Cloud Computing and Databases: Technology to Improve Database Management
- 4. Database Concepts and Structures: The Elements That Make Up a Database
- 5. Types of Data: Text, Numbers & Multimedia
- 6. Database and Spreadsheet Software: Excel, Access, dBase & Lotus 1-2-3
All Videos in Praxis II Marketing: Research and Segmentation
- 1. Marketing Research: Definition, Purpose and Role in Marketing Strategy
- 2. How to Establish a Marketing Research Project
- 3. Market Segmentation: Why Market Segments Are Important to Marketers
- 4. Market Segmentation: Geographic, Demographic, Psychographic & More
- 5. How to Segment Business Markets Step-by-Step
All Videos in Praxis II Marketing: Strategic Planning
All Videos in Praxis II Marketing: Marketing Channels
All Videos in Praxis II Marketing: Pricing
- 1. Pricing Decisions: Profit-Oriented, Sales & Status Quo
- 2. Pricing Objectives: How Firms Decide on a Pricing Strategy
- 3. Pricing Strategy and Consumer Perception
- 4. Price Elasticity: Understanding Supply and Demand
- 5. Pricing Cost: What Motivates Mark-up and Break-Even Pricing
- 6. Price Selection: How Businesses Select the Correct Price for Products
- 7. How Prices are Determined and Affected by Environmental Factors
- 8. Economic Factors of Pricing and Pricing Strategy
All Videos in Praxis II Marketing: Product Management
- 1. How to Develop and Market New Consumer Products
- 2. Types of New Products: New Product Lines, Product Improvements & More
- 3. How to Create a Marketing Mix for Individual Cultures & Countries
- 4. How a New Product is Adopted by Consumers
- 5. Classes of Adopters: Innovators, Early, Late and Laggards
- 6. Product Life Cycles: Development, Design and Beyond
- 7. Retailing's Role in Marketing: Definition and Dimensions
- 8. Retail Segments, Target Markets and Marketing Strategies
- 9. Retail Marketing Mix vs. Traditional Marketing Mix
- 10. Services Marketing: The Difference Between Services and Goods
- 11. How Non-Profit Marketing Differs from For-Profit Marketing
- 12. Positioning and Differentiation in Consumer Marketing
- 13. Branding and Brand Equity in Business Marketing
All Videos in Praxis II Marketing: Promotion
- 1. Promotion and the Consumer Communication Process
- 2. Goals of Promotion and the Marketing Mix
- 3. Consumer Awareness of Promotion: The AIDA Acronym
- 4. Integrated Marketing Communication and the Marketing Plan
- 5. The Promotional Mix: Target Markets, Buying Decisions & More
- 6. Effects of Advertising on Consumer Buying Behavior
- 7. Types of Advertising: Institutional and Product Advertising
- 8. Advertising Media Choices and Marketing Strategy
- 9. How Public Relations is Different from Advertising
- 10. Why Companies Use Public Relations
- 11. Sales Promotion in the Promotional Marketing Mix
- 12. Consumer Sales Promotion: Definition and Purpose
- 13. Trade Sales Promotion and the Promotional Marketing Mix
- 14. Customer Relationship Management and Marketing Technology
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