Marketing Philosophies and Ethics
Introduction to Marketing: Definition and Applications
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All Videos in Marketing Philosophies and Ethics
- 1. Introduction to Marketing: Definition and Applications
- 2. Marketing, Production, Sales & Societal Marketing Orientation
- 3. Market Orientation and Sales Orientation: Definition and Differences
- 4. Ethical Behavior in Marketing: What Are Marketing Ethics?
- 5. Business Ethics: Corporate Social Responsibility
- 6. Ethics and Cause-Related Marketing
Competitive Advantage
Competitive Advantage: The Importance of Strategic Marketing
All Videos in Competitive Advantage
- 1. Competitive Advantage: The Importance of Strategic Marketing
- 2. Business Plans: How to Develop a Business Mission Statement
- 3. What is SWOT: Situation Analysis in Marketing
- 4. Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages
- 5. How to Identify Strategic Alternatives in Marketing
- 6. Target Market Strategies for Successful Business
- 7. The Marketing Mix: Product, Place, Price & Promotion
The Marketing Environment
Marketing Environment: External Influences on Marketing Strategy
All Videos in The Marketing Environment
- 1. Marketing Environment: External Influences on Marketing Strategy
- 2. Attitudes, Values & Belief: Social Factors in Marketing
- 3. Consumer and Industry Reaction to the Market and Economy
- 4. The Political and Legal Environment of Marketing
- 5. Foreign and Domestic Business Competition: Definition and Regulations
International Marketplace
International Marketing: The Importance of Global Marketing Strategy
All Videos in International Marketplace
- 1. International Marketing: The Importance of Global Marketing Strategy
- 2. Internet and Global Marketing: Ecommerce on an International Scale
- 3. International External Marketing: Culture, Economics, Tech & More
- 4. International Marketing Mix and the 4 Ps of Marketing
- 5. Breaking Into Foreign Markets: International Marketing Strategies
Consumer Decision Making
Understanding the Consumer Decision-Making Process: A Marketing Must
All Videos in Consumer Decision Making
- 1. Understanding the Consumer Decision-Making Process: A Marketing Must
- 2. Consumer Behavior Theory and Marketing Strategy
- 3. Consumer Psychology and the Purchase Process
- 4. Brand Familiarity and the Purchase Process
- 5. Cognitive Dissonance & Post-Purchase Process
- 6. Buying Behavior and Marketing: Types of Consumer Buying Decisions
- 7. Influences on Consumer Buying Decisions: Cultures, Values & More
Business Marketing and Marketing Research
B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
All Videos in Business Marketing and Marketing Research
- 1. B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
- 2. Business Marketing: Producers, Resellers, Governments & Institutions
- 3. Business Buyers: New Buy, Modified Rebuy, Straight Rebuy
- 4. Marketing Research: Definition, Purpose and Role in Marketing Strategy
- 5. How to Establish a Marketing Research Project
Segmentation and Product Marketing
Market Segmentation: Why Market Segments Are Important to Marketers
All Videos in Segmentation and Product Marketing
- 1. Market Segmentation: Why Market Segments Are Important to Marketers
- 2. Market Segmentation: Geographic, Demographic, Psychographic & More
- 3. How to Segment Business Markets Step-by-Step
- 4. Positioning and Differentiation in Consumer Marketing
- 5. What is a Business Product: Definition for Marketers
- 6. Consumer Products: Convenience, Shopping, Specialty & Unsought Products
- 7. Product Development and Business Growth: Process & Strategies
- 8. Branding and Brand Equity in Business Marketing
Managing a Product and Retailing
How to Develop and Market New Consumer Products
All Videos in Managing a Product and Retailing
- 1. How to Develop and Market New Consumer Products
- 2. Types of New Products: New Product Lines, Product Improvements & More
- 3. How a New Product is Adopted by Consumers
- 4. Product Life Cycles: Development, Design and Beyond
- 5. Retailing's Role in Marketing: Definition and Dimensions
- 6. Retail Marketing Mix vs. Traditional Marketing Mix
Services Marketing, Marketing Channels & Supply Chain Management
Services Marketing: The Difference Between Services and Goods
All Videos in Services Marketing, Marketing Channels & Supply Chain Management
- 1. Services Marketing: The Difference Between Services and Goods
- 2. How Non-Profit Marketing Differs from For-Profit Marketing
- 3. Marketing Channel: Definition and Function in the Marketplace
- 4. Channel Intermediaries: Definition and Function in Business
- 5. Channel Conflict: Horizontal & Vertical Conflict
Promotion, Advertising and Public Relations
Promotion and the Consumer Communication Process
All Videos in Promotion, Advertising and Public Relations
- 1. Promotion and the Consumer Communication Process
- 2. Goals of Promotion and the Marketing Mix
- 3. Consumer Awareness of Promotion: The AIDA Acronym
- 4. Integrated Marketing Communication and the Marketing Plan
- 5. The Promotional Mix: Target Markets, Buying Decisions & More
- 6. Effects of Advertising on Consumer Buying Behavior
- 7. Types of Advertising: Institutional and Product Advertising
- 8. Advertising Media Choices and Marketing Strategy
- 9. How Public Relations is Different from Advertising
- 10. Why Companies Use Public Relations
- 11. Sales Promotion in the Promotional Marketing Mix
- 12. Consumer Sales Promotion: Definition and Purpose
- 13. Trade Sales Promotion and the Promotional Marketing Mix
- 14. Customer Relationship Management and Marketing Technology
Selling and Pricing Strategy
Relationship Selling vs. Traditional Methods: Definition and Purpose
All Videos in Selling and Pricing Strategy
- 1. Relationship Selling vs. Traditional Methods: Definition and Purpose
- 2. Personal Selling: The Steps of the Selling Process
- 3. Pricing Decisions: Profit-Oriented, Sales & Status Quo
- 4. Pricing Objectives: How Firms Decide on a Pricing Strategy
- 5. Pricing Strategy and Consumer Perception
- 6. Price Elasticity: Understanding Supply and Demand
- 7. Pricing Cost: What Motivates Mark-up and Break-Even Pricing
- 8. Price Selection: How Businesses Select the Correct Price for Products
- 9. How Prices are Determined and Affected by Environmental Factors
- 10. Economic Factors of Pricing and Pricing Strategy
About This Course
Business 102 is designed to provide you with an overview of the concepts and theories that guide the world of marketing. Starting by debunking common marketing myths, instructor Jennifer Lombardo, MBA, takes you through the 4 Ps of marketing and beyond in this collection of lessons.
Each lesson is fewer than 10 minutes long (some are fewer than five!) and have an accompanying online quiz for you to see how much you've learned and what you need to review. Learn at your own pace and on your own time!
Business instructors like this course because 'the explanations were clear without being repetitive. This is an excellent introduction to the definition and basic areas of marketing.' Tell us what you think by using the thumbs up/thumbs down button on the top right-hand corner of each video!
Start studying the principles of marketing now!
How to Earn Real College Credit You Can Transfer
Business 102: Principles of Marketing prepares you to earn real college credit by taking the College Board's Principles of Marketing CLEP exam. For more details about earning credit, click here.
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Education Portal Instructors
Education Portal's 53 instructors bring a diverse array of experience and expertise to each course. From teaching philosophy in Athens, Greece, to exploring the mystery of genetics, each instructor is uniquely qualified to bring students the best online learning experience possible. Meet them now!
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Jessica Bayliss, M.S.
Jessica is our Director of Education and leads the development of Education Portal's free courses. She has 10 years of experience in education and online teaching. Her work with students of all age levels drives
her belief in the power of free online resources to make higher education more affordable and efficient. Jessica's favorite part of the day is
reading feedback from Education Portal's students. She has a bachelor's degree from the University of Illinois and a master's degree in
instructional technology from Texas A&M - Kingsville.
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Greg Chin, Ph.D.
Greg has taught genetics, molecular biology, and general biology to
high school, collegiate, and post-graduate students at Stanford University, the University of California, Los Angeles, Santa Clara
University and the Dolan DNA Learning Center at Cold Spring Harbor Laboratory. He has also taught science workshops for the general
public and led biology teacher enrichment workshops throughout the U.S. He received a B.S. in Genetics from the University of
California, Davis, and a Ph.D. from Stanford University. Find out how your genes work in Greg's introduction to genetics video lesson!
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Max Pfingsten, M.Ed.
Max has taught classics, history and philosophy
at a variety of levels at the Dikemes Academy in Athens, the Boulder Valley School District, University of Colorado at Boulder and
the Illinois Mathematics and Science Academy (IMSA). His work is noteworthy for its synthesis of technology and simulation with more
traditional teaching approaches. He received a B.A. in Classics from Depauw University, a M.A. in Classics from University of
Colorado at Boulder, and a M.Ed. from Jones International University. See Socrates come to life in Max's lesson on the life, death,
and philosophy of the great Socrates.
- Meet all 53 of our instructors
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The videos were a great study tool. I aced the CLEP exam and earned 3 college credits!
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