Joseph Juran's Theory & Definition of Quality

  • Lesson
  • Quiz
  • Like?
Taught by

Shawn Grimsley

Joseph Juran made very significant contributions to the importance of quality control in all aspects of production. In this lesson, you'll learn a little bit about Juran, and his definition and theory of quality. A short quiz follows.

We also recommend watching Deming, Juran & Crosby: Contributors to TQM and Introduction to Joseph Conrad: Novels and Colonialism


Quality, according to Juran, means that a product meets customer needs leading to customer satisfaction, and quality also means all the activities in which a business engages in to ensure that the product meets customer needs. You can think of this second aspect of quality as quality control - ensuring a quality manufacturing process.

Joseph Juran

Joseph Juran (1904- 2008) was born in Eastern Europe and immigrated to Minnesota in 1912. He was trained as an electrical engineer and worked for Western Electric. He became a quality manager at Western Electric and eventually left to work for AT&T. Juran published Quality Control Handbook in 1951.

Interestingly, he was more influential in Japan than in the United States at first. He visited Japan in 1953 and observed Japanese business practices. He helped train their managers and engineers in 'managing for quality.' Japan eventually awarded Juran the Second Class Order of Sacred Treasure. In the 1980s, the market started to realize the quality in Japanese products due, at least in part, to Juran's techniques and Juran's work became very influential

Theory of Quality

Juran takes a holistic approach to quality and his concept of quality revolves around what is called a quality trilogy. Let's take a look at each part of this trilogy.

Quality planning. Here, you are identifying your customers and their needs. You also are designing the goods and services that meet those needs as well as establishing quality and costs goals.

Unlock Content Over 8,500 lessons in all major subjects

Get FREE access for 5 days,
just create an account.

Start a FREE trial

No obligation, cancel anytime.

Want to learn more?

Select a subject to preview related courses:

Start your free trial to take this quiz
As a premium member, you can take this quiz and also access over 8,500 fun and engaging lessons in math, English, science, history, and more. Get access today with a FREE trial!
Free 5-day trial
It only takes a minute to get started. You can cancel at any time.
Already registered? Login here for access.

  • Business Courses
  • Supplemental Lessons
  • Popular Articles

Search Our Courses

Did you like this?
Yes No

Thanks for your feedback!

What didn't you like?

What didn't you like?

Education Portal Video Lessons

The smarter way to study Short videos, Real results
  • More affordable than tutoring
  • All major high school and college subjects
  • Unlimited access to all 8,500+ video Lessons
  • Study on your own schedule
Try it Free