What Is Product Strategy? - Examples, Definition & Quiz

  • Lesson
  • Quiz
  • Like?
Taught by

James Carnrite

A marketing, communications, and supply chain professional who has a masters degree in IT Mangement. Has been working with young professionals to develop their leadership styles.

A product strategy is the foundation of a product life-cycle and the execution plan for further development. The product strategy allows the business to zero in on specific target audiences and draw focus on the product and consumer attributes.

We also recommend watching Metacognitive Strategies: Definition, Examples & Quiz and Strategies for Reaching Global Markets: Examples & Quiz


Product strategy is defined as the roadmap of a product. This roadmap outlines the end to end vision of the product and what the product will become. Companies utilize the product strategy in strategic planning and marketing to identify the direction of the company's activities.

The Product Strategy Flow Chart

The roadmap for the product in the product strategy is composed of a variety of sequential processes to effectively achieve the vision. The company must know where they would like the product to take them in order to identify and plan for the necessary activities to reach that destination. This product strategy is similar in nature to a strategic vision of how a company wants to achieve its goals.

Elements and Examples of Product Strategy

The product strategy is comprised of some key elements which provide strategic answers to the development of the product and the roadmap to the customers.

Unlock Content Over 8,500 lessons in all major subjects

Get FREE access for 5 days,
just create an account.

Start a FREE trial

No obligation, cancel anytime.

Want to learn more?

Select a subject to preview related courses:

Start your free trial to take this quiz
As a premium member, you can take this quiz and also access over 8,500 fun and engaging lessons in math, English, science, history, and more. Get access today with a FREE trial!
Free 5-day trial
It only takes a minute to get started. You can cancel at any time.
Already registered? Login here for access.

  • Business Courses
  • Supplemental Lessons
  • Popular Articles

Search Our Courses

Did you like this?
Yes No

Thanks for your feedback!

What didn't you like?

What didn't you like?

Education Portal Video Lessons

The smarter way to study Short videos, Real results
  • More affordable than tutoring
  • All major high school and college subjects
  • Unlimited access to all 8,500+ video Lessons
  • Study on your own schedule
Try it Free