Associate of Marketing and Sales: Degree Overview
Research associate degrees in marketing and sales. Get information on requirements, courses and career options to make an informed decision about your education.
Associate Degree in Marketing and Sales
An associate degree program in marketing and sales, sometimes called sales and marketing technology, trains students in the best ways to promote a company's products or services to customers in the business community. The program may also be found as an area of concentration for a business technology or business administration program. In this 2-year program, students learn the principles of merchandising, marketing, promotions, advertising and sales. Successful graduates are able to perform statistical analyses of surveys and other data, discover hidden patterns in consumer trends and behavior, and pitch an idea or product to consumers and company executives. Some programs allow students to choose an area upon which to concentrate, such as fashion merchandising or advertising. In order to enroll in an associate degree program, a prospective student must have a high school diploma or GED.
Students in a marketing and sales program learn the decision-making and critical-thinking skills necessary to succeed in the business world. Class projects and team exercises give them practical experience, and they may gain real world knowledge through internships at businesses. Marketing and sales students may take courses that cover topics in:
- Computer basics
- Business communications
- Public relations
- Retail management
- Basic accounting
- Business law
Popular Career Options
Since many different companies and industries employs sales and marketing professionals, the career opportunities for someone with an associate's degree in this field are vast. The knowledge acquired in this degree program is useful in the advertising, manufacturing and retail industries, among others. Possible career titles may include:
- Marketing research analyst
- Sales executive
- Marketing associate
- Fashion merchandiser
- Public relations specialist
Continuing Education and Certification
While graduates can get a sales job with an associate's degree, they might want open up their opportunities by pursuing a higher degree. The U.S. Bureau of Labor Statistics (BLS) says many companies, particularly those that sell scientific and technical products, prefer their sales representatives have bachelor's degrees, usually in the field in which they sell. Most marketing managers have bachelor's degrees in marketing, according to the BLS.
Marketing and sales professionals can take advantage of continuing education courses and earn professional certification through professional organizations such as Sales and Marketing Executives International (SMEI). The SMEI Certified Professional Salesperson (SCPS) designation is available to individuals who are employed in a sales position and who meet standards set by the organization.
Related to Associate of Marketing and Sales: Degree Overview
- Recently Updated
Situated roughly three miles from Arlington, VA, in Washington, D.C., George Washington University is a private...
Associate's degree programs in business administration with emphases on marketing and sales can equip students to work...
Effective communication allows business leaders to close sales, negotiate contracts and convince stakeholders to...
A Bachelor of Science degree program known by the exact name of sales and marketing management may not exist, but...
- Top Business School for a Sales and Marketing Degree - Chicago, IL
- Associate of Marketing and Sales: Management Degree Overview
- List of Free Online Sales and Marketing Management Courses
- Top School for an Accounting Degree - Miami, FL
- Top School for Human Resources - Charlotte, NC
- Top Ranked MIS Degree Program - Henderson, NV
- Top Ranked Fashion Design and Fashion Marketing Degree Programs - Los Angeles, CA
- Top Ranked Sales and Marketing Degree Programs - Anaheim, CA
- Associate of Business: Marketing and Sales Degree Overview
- Top Ranked School for Medical Assisting Degrees - Indianapolis, IN
- Top Ranked Medical Assisting Degree Programs - Houston, TX
- Top Health Care Administration Master's Programs - Dallas, TX