Associate of Science (AS): Marketing and Sales Degree Overview
Learn about associate's degrees in marketing and sales. Get information on requirements, courses, continuing education options, job growth potential and earnings for some professionals in this field.
In 2-year Associate in Applied Science or Associate in Science programs in marketing and sales, students explore professional selling strategies, organizational behavior, business law, economics and marketing for the Internet. In addition to traditional lecture courses, some programs offer internship opportunities. Graduates could have the necessary skills to gain entry-level employment in the field or to pursue further studies in 4-year degree programs. Typically, most schools require prospective students to have a high school diploma or its equivalent.
Marketing and sales degree programs generally give students knowledge in team building, human resources, accounting, marketing and international business. Examples of course topics typically offered in an associate's degree program include:
- Consumer behavior
- Management principles
- Marketing principles
- Managerial accounting
- Advertising and promotion
- Technology applications
Possible Career Choices
Graduates of a sales and marketing program can enter many fields including customer service, marketing, advertising or sales. Typically, graduates begin their careers in entry-level settings and are able to advance to higher positions as they gain experience in the field. Entry-level positions for graduates of an associate's degree program in marketing and sales might include:
- Customer service representative
- Sales consultant
- Call center representative
- Retail sales associate
- Advertisement sales representative
Career Outlook and Salary Information
Employment for customer service representatives could increase by 13% from 2012 through 2022, the U.S. Bureau of Labor Statistics (BLS) noted. Retail sales associates could see an employment increase of 10%, and advertising sales agents might see a one percent decline during that same period.
In May 2012, the BLS reported customer service representatives had a median salary of $30,580, and retail sales associates saw $21,110 in median wages. Advertising sales agents reported median earnings of $46,290.
While many graduates of degree programs in sales and marketing may enter the workforce directly after graduation, some may prefer to obtain more skills and advance their educations by earning bachelor's degree in sales and marketing. Accredited schools across the nation offer such bachelor's degree programs.
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