Bachelor of Advertising: Degree Overview
Students interested in careers where they'll promote and sell products, services or brands may pursue a bachelor's degree in advertising. Advertising programs typically prepare students for entry-level careers in advertising, marketing, public relations or related fields.
Bachelor's Degree in Advertising
Students enrolled in a Bachelor of Science in Advertising program explore methods for learning what customers want and how to develop advertising campaigns that reach and persuade those populations. Upon completion of the program, students will have acquired the skills to create copy and advertising promotions. They'll have experienced working on creative teams to design real world solutions for clients and competitive design strategies.
Some programs recommend a business-related concentration or minor. Internship opportunities are usually available, although not always required. The bachelor's degree takes approximately four years to complete, and applicants typically need to hold a high school diploma.
Course Topics
Some general education courses are typically required. Advertising coursework focuses on critical thinking, effective communication, writing, editing and visualizing ideas and incorporates elements of social science research, statistics, multicultural studies and visual design. Subject studied may include:
- Advertising strategies
- Effective advertising sales
- Media planning
- Copywriting for ads
- Retail advertising
- Ethics and law in advertising
- Visual design of ads
Career Outlook and Salary Information
Individuals may find career opportunities in public relations, marketing and advertising, including entry-level positions. Common job titles may include public relationships specialists, media planners, copywriters, direct marketers or advertising sales agents. The U.S. Bureau of Labor Statistics (BLS) reported that individuals who worked as advertising and promotions managers earned an average income of $98,720 in May 2010 (www.bls.gov). The BLS also reported in December 2009 that advertising and promotions managers as a group would likely see virtually no change in employment growth between 2008 and 2018, with the projected number of individuals employed as advertising and promotions managers calculated to decline by 800.
Related to Bachelor of Advertising: Degree Overview
- Related
- Recently Updated
- Popular
Why Should I Major in Advertising?
Advertising is the art and business of enticing consumers to purchase a product or service. There are many reasons to...
Advertising Art Career Options and Requirements
Individuals who can create appealing visual images that convey a message or solve a problem will enjoy a career in...
Commercial Advertising Jobs: Options and Requirements
The staff in commercial advertising agencies work together to create images to market a company's products. The field...
Salary and Career Info for an Advertising Agent
Advertising agents sell commercial time or space to interested parties. They also help their clients develop...
Advertising Operations Manager: Job Description and Requirements
- Top Schools for Advertising and Commercial Design
- Advertising Vs. Marketing Majors: What's the Difference?
- Media Director: Job Duties, Salary and Requirements
- College Scholarship Winners Believe in the Value of Their Degrees
- Bachelor of Hotel Management: Degree Overview
- Land Surveyor: Thinking of Entering the Land Surveying Career Field?
- Bachelor of Business Administration (BBA): International Business Degree Overview
10 Popular Schools
-
Minimum eligibility requirements:
- Must be a high school graduate or have completed GED
School locations:
- Online Learning
- Alabama (1 campus)
- Arkansas (1)
- Arizona (2)
- California (5)
- Colorado (3)
- Columbia (D.C.) (1)
- Florida (4)
- Georgia (4)
- Hawaii (1)
- Iowa (1)
- Idaho (1)
- Illinois (1)
- Indiana (1)
- Kansas (1)
- Kentucky (1)
- Louisiana (3)
- Massachusetts (1)
- Michigan (2)
- Minnesota (1)
- Missouri (3)
- Mississippi (1)
- North Carolina (2)
- New Jersey (1)
- New Mexico (1)
- Nevada (2)
- Ohio (3)
- Oklahoma (2)
- Oregon (1)
- Pennsylvania (2)
- Puerto Rico (1)
- South Carolina (1)
- Tennessee (4)
- Texas (4)
- Utah (1)
- Virginia (2)
- Washington (1)
- Wisconsin (2)
Online and Classroom-Based Programs
-
Minimum eligibility requirements:
- Must be 21 years of age or older
- Must have completed some college
School locations:
- Online Learning
Online Programs
-
Minimum eligibility requirements:
- Must be a high school graduate or have completed GED
School locations:
- Online Learning
Online Programs
-
Bachelor
-
- BA in Business Communication - Sales & Marketing
- BA in Business Communication - Communication Management
-
- BA in Business Communication - Leadership & Influence
-
-
Minimum eligibility requirements:
- Must be a high school graduate or have completed GED
School locations:
- Online Learning
Online Programs
-
Minimum eligibility requirements:
- All programs require applicants to have graduated high school in 2010 or earlier
- Must have a GPA of 2.0 or higher
School locations:
- Online Learning
Online Programs
-
Bachelor
-
- BS in Communications
-
- BS in Technical Communications
-
-
School locations:
- Online Learning
- Arizona (3 campuses)
- California (16)
- Colorado (3)
- Florida (6)
- Georgia (5)
- Illinois (7)
- Indiana (2)
- Kentucky (1)
- Maryland (1)
- Michigan (1)
- Minnesota (2)
- Missouri (2)
- North Carolina (2)
- New Jersey (3)
- Nevada (1)
- New York (2)
- Ohio (4)
- Oklahoma (1)
- Oregon (1)
- Pennsylvania (5)
- Tennessee (2)
- Texas (7)
- Utah (1)
- Virginia (3)
- Washington (3)
- Wisconsin (2)
Online and Classroom-Based Programs
-
Bachelor
-
- Bachelor's - Business Administration: Technical Communication
- Bachelor's - Technical Management: Technical Communication
- Bachelor's - Communications: Business Communication
-
-
Minimum eligibility requirements:
- Health care programs require applicants to be a licensed health care professional and hold an associate degree
School locations:
- Online Learning
Online Programs
- Bachelor
-
Minimum eligibility requirements:
- Must be a high school graduate or have completed GED
- Must be a permanent resident or citizen of the U.S.
School locations:
- Online Learning
Online Programs
- Bachelor
-
Minimum eligibility requirements:
- Must be a high school graduate or have completed GED
School locations:
- Georgia (1 campus)
- Texas (1 campus)
Classroom-Based Programs
-
Bachelor
-
- Bachelor of Fine Arts - Visual Communication: Graphic Design
- Bachelor of Fine Arts - Visual Communication: Illustration
-
- Bachelor of Fine Arts - Visual Communication: Web Design
- BFA in Visual Communication
-
-
Minimum eligibility requirements:
- Must be a high school graduate or have completed GED
School locations:
- Online Learning
- Florida (1 campus)
Online and Classroom-Based Programs
