Bachelor of Arts (BA): Media Arts Degree Overview
Media arts programs combine traditional fine arts with applied arts to create new media. Some colleges and universities offer media arts programs in combination with graphic design, film or technology. A Bachelor of Arts in Media Arts can lead to careers in both traditional and new media fields involving design and communication.
Bachelor of Arts in Media Arts
B.A. in Media Arts programs commonly enhance students' artistic abilities and interests while introducing the business and professional aspects of the field. Most programs offer students education in theories, practices and approaches, and many programs offer students opportunities to critique and interpret art in a variety of forms. Students may specialize in a focus area of media arts, such as advertising or video production, while gaining hands-on experience in technical applications and creativity. From this, students will develop skills in computer animation and graphics. Many students will also produce digital portfolios that demonstrate their practical and technical abilities in media arts.
Students in a media arts program may learn to create and design logos, videogames, advertisements, webpages and films or commercials using current technologies. Programs generally focus their coursework around design processes and techniques, social issues in media, communication methods and tools, theories and ethics. Topics that may be studied include:
- Graphic design
- 3-D media
- Video games
- Web design
- Digital imaging
Popular Career Options
Graduates from B.A. in Media Arts programs may find entry-level careers in television or filmmaking, or in new media, such as multimedia, web or videogame related professions. Individuals may pursue positions as:
- Graphic designers
- Media production specialists
- Interactive designers
Based on data from the U.S. Bureau of Labor Statistics (BLS), employment of graphic designers should increase by 7% between 2012 and 2022 (www.bls.gov). A six percent increase is projected for multimedia artists and animators during the same decade. The BLS reported that graphic designers earned an average yearly salary of $48,730 in 2012. Multimedia artists received $69,560 in average annual compensation.
Individuals who want to increase their knowledge and advance their positions in the professional field may choose to pursue a master's degree or even a doctorate in media art. Graduate degrees may allow students to focus on narrower segments of the profession, such as production, engineering, software, design, technologies, media forms or research.
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