Bachelor of Business Administration (BBA): Generalist Degree Overview

A Bachelor of Business Administration (BBA) generalist degree allows students to study the various areas of administration for a well-rounded education in business. Instead of specializing in an area, such as human resources or accounting, students study all the different areas that are typically offered for specialization. This prepares students to work as managers, supervisors and other business leaders.

View 8 Popular Schools »

Bachelor of Business Administration Generalist Degree

A general studies degree program in business administration allows students to diversify their job options. This type of program can integrate management, finance, marketing, entrepreneurship, computer information systems and accounting into its curriculum for a broad education. Through simulations and projects, students can learn how to become business leaders. Entrance into a program usually requires at least a high school diploma or equivalent.

Course Topics

Students with a general business degree can acquire a comprehensive foundation in all business disciplines. In a business administration program, students typically take general education courses and core course that focus on business subjects. These courses survey many business subjects, computer-related subjects and decision-making techniques. Courses often cover topics including:

  • Accounting
  • Business technology
  • Economics
  • Finance
  • Statistics
  • Business communications
  • Management
  • Marketing
  • Business writing
  • Business law

Popular Career Options

A generalist business administration degree opens up career options in different business sectors. Entry-level positions may be able to graduates in areas such as accounting, payroll management, project management or marketing. Students may start their own business or pursue careers such as:

  • Account manager
  • Sales manager
  • Human resources assistant
  • Payroll clerk
  • Administrative manager

Career information provided by the U.S. Bureau of Labor Statistics (BLS) indicates that employment growth for many of these positions is expected to be about as fast as average when compared to other occupations. For instance, between 2012-2022, opportunities for administrative services managers are expected to increase 12%, payroll clerks 11% and sales managers eight percent (www.bls.gov). In May 2012, the BLS reported that administrative services managers earned a median annual wage of $81,080, payroll clerks $37,690 and sales managers $105,260.

Continuing Education

Graduates of a business administration program may decide to continue their education in a graduate program, such as a Master of Business Administration (MBA). Students may pursue advanced education to help them earn a promotion or have better job opportunities. Doctor of Philosophy (Ph.D.) programs are also available in business administration and may be entered into by bachelor's degree holders. These programs could lead to positions in academia or research in the field of business.

Students who decide to enter into the job market upon graduation from a bachelor's program may be required to complete continuing education in order to stay current in changing technology and industry trends.

Show me popular schools

Related to Bachelor of Business Administration (BBA): Generalist Degree Overview

  • Related
  • Recently Updated
  • Popular
Business Administration Programs for Healthcare Professionals

Learn about bachelor's and master's degree programs in healthcare administration. Keep reading for information on education...

Salary and Job Information for a Doctor of Business Administration

Doctor of Business Administration (D.B.A.) programs are intended for business experts wishing to utilize their experience and...

Business Administration Certification in Acquisitions: Program Outline

Do you like to shop? Have you always been good at spotting a bargain or negotiating a lower price? If so, you should consider a...

Salary and Career Info for Global Business Administration Professionals

As information technology makes it easier for businesses of all sizes to operate on an international scale, global business...

Business Administration Certification: Program Outline

Popular Schools

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    • Eligibility and relevancy of sample programs below will vary by article and program
    School locations:
    • Online Learning
    • Arizona (3 campuses)
    • California (16)
    • Colorado (3)
    • Florida (6)
    • Georgia (5)
    • Illinois (7)
    • Indiana (2)
    • Maryland (1)
    • Michigan (1)
    • Minnesota (1)
    • Missouri (2)
    • North Carolina (2)
    • New Jersey (3)
    • Nevada (1)
    • New York (2)
    • Ohio (4)
    • Oklahoma (1)
    • Oregon (1)
    • Pennsylvania (4)
    • Tennessee (2)
    • Texas (7)
    • Utah (1)
    • Virginia (3)
    • Washington (3)
    • Wisconsin (1)

    What is your classroom preference?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    What is your highest level of education?

  • School locations:
    • Online Learning
    • Alabama (3 campuses)
    • Arkansas (1)
    • Arizona (3)
    • California (14)
    • Colorado (2)
    • Florida (11)
    • Georgia (4)
    • Iowa (1)
    • Idaho (1)
    • Illinois (3)
    • Indiana (5)
    • Kansas (2)
    • Kentucky (2)
    • Louisiana (2)
    • Maryland (2)
    • Michigan (6)
    • Minnesota (2)
    • Missouri (4)
    • North Carolina (4)
    • Nebraska (1)
    • New Mexico (1)
    • Nevada (2)
    • Ohio (9)
    • Oklahoma (2)
    • Oregon (2)
    • South Carolina (4)
    • Tennessee (5)
    • Texas (8)
    • Utah (1)
    • Virginia (5)
    • Washington (3)
    • Wisconsin (3)

    Online and Classroom-Based Programs

    • Bachelor
        • Bachelor in Project Management
        • Bachelor in Project Management and Administration
        • Bachelor in Business Administration

    What year did you graduate from high school?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    • Currently not accepting applications from Texas residents
    School locations:
    • Online Learning

    Online Programs

    Which subject are you interested in?

  • Minimum eligibility requirements:
    • Must complete an application online and submit transcripts for their highest degree earned.
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning
    • Florida (1 campus)

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Undergraduate applicants must be a high school graduate or have completed GED; Graduate program applicants must have a master's degree or higher
    School locations:
    • Online Learning

    Online Programs

    • Bachelor
        • BBA

    What is your highest level of education completed?

Other Schools:

  • School locations:
    • Pennsylvania (1 campus)
    Areas of study you may find at University of Pennsylvania include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Post Degree Certificate: First Professional Certificate, Post Master's Certificate, Postbaccalaureate Certificate
      • Undergraduate: Associate, Bachelor
    • Business
      • Accounting and Bookkeeping
      • Business Economics
      • Business Finance
      • Business Management and Operations
        • Actuarial Sciences
        • eCommerce
        • Management Science
        • Operations Management
        • Public and Nonprofit Organizational Management
        • Transportation Management
      • Business Marketing
      • Business Support and Administrative Services
      • Human Resource Management
      • Information System Management
      • International Business
      • Sales and Merchandising
      • Specialized Sales
  • School locations:
    • Indiana (1 campus)
    Areas of study you may find at University of Notre Dame include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Undergraduate: Bachelor
    • Business
      • Accounting and Bookkeeping
      • Business Economics
      • Business Finance
      • Business Management and Operations
        • Business and Commerce, General
      • Business Marketing
      • Information System Management

Popular Schools

Avg. Wages For Related Jobs

Source: Bureau of Labor Statistics

Copyright