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BBA in Sales & Marketing: Degree Overview

A Bachelor of Business Administration (BBA) degree program with a concentration in sales and marketing may not be available, but BBA programs with marketing concentrations typically include courses related to sales and can prepare students for sales careers. Graduates seek careers tied to promotions, marketing development and sales management. Graduates of these programs can also move on to higher education for advancement and additional career opportunities.

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Bachelor of Business Administration in Marketing

These programs can provide a foundational education in business and management principles to undergraduate students, along with coursework in marketing, market research and analysis, economics, communications, customer service and sales. The marketing emphasis can provide business acumen and valuable tools for students. Programs can be organized around a management framework where students gain an understanding of the concepts of marketing and learn to apply these concepts when making decisions and managing business activities. Universities offering these programs typically require students to have a high school diploma or the equivalent.

Course Topics

Students can learn the foundations of business principles and study how consumers react to certain ads or products. Additionally, some programs may have required liberal arts courses to help students develop their communication skills. Some common coursework may include the following:

  • Business statistics
  • Economics
  • Consumer behavior
  • Marketing
  • Advertising
  • Sales management
  • Management
  • Marketing research
  • International marketing

Popular Career Options

Students in these programs are typically exposed to marketing operations and may be prepared for a wide range of careers in advertising, product management, public relations, customer service, marketing research, sales or retail management. Some common careers may include:

  • Sales manager
  • Marketing manager
  • Promotions manager
  • Advertising manager

Employment Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) expects growth of 7% for advertising and promotions managers, 8% for sales managers and 13% for marketing managers from 2012-2022 (www.bls.gov). Median earnings for sales managers were $105,260 in May 2012. Marketing managers had median earnings of $119,480 at that time, and median earnings were $88,590 for advertising and promotions managers.

Continuing Education Information

A master's degree could help professionals in this field obtain advanced professional positions, including leadership or administrative roles. Graduates can pursue Master of Business Administration (MBA) degree programs that specialize in marketing or sales, which can include coursework in subjects like financial accounting, marketing analysis and leadership. Graduates can also go on to pursue Ph.D. programs in marketing. Usually this level of education is ideal for people who want to go into research or academia. These programs provide theoretical courses on socio-economic, marketing, business and psychological topics. Students in these programs should also expect to complete extensive research and a dissertation.

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