Bachelor of Fashion Marketing and Merchandising: Degree Overview
Read details about bachelor's level studies in fashion marketing and merchandising. Learn about program prerequisites, topics of study, continuing education options, career prospects and employment statistics and earnings for those in the fashion merchandising field.
Many public and private colleges and universities, technical schools and institutes offer bachelor's degrees in fashion marketing and merchandising. It's typically offered as a Bachelor of Science, Bachelor of Arts, Bachelor of Applied Science and Bachelor of Fine Arts. Fashion marketing and merchandising may also be offered as an area of concentration in a Bachelor of Business Administration program.
Bachelor's degree programs in fashion marketing and merchandising teach students the business aspects of the fashion industry such as sales, buying, marketing, retailing and wholesaling. Some programs require students to complete an internship where they receive practical training with a fashion marketing and merchandising professional. Business courses are offered in the curricula of some programs.
A high school diploma or its equivalent is necessary for admission into a postsecondary school. Students may have to complete certain classes before gaining entrance into a fashion marketing and merchandising bachelor's degree program. Some programs give applicants the opportunity to present portfolios to admission to aid in their decision.
Students participate in several classes where they learn about trends, consumer behavior, software applications and fundamental business and fashion industry knowledge. Some common classes may include:
- Visual merchandising
- Retail management
- Merchandising strategies
- Fashion trends and forecasting
- Fashion history
- Fashion design introduction
- Consumer behavior
Popular Career Options
Graduates of a bachelor's degree program in fashion marketing and merchandising can obtain employment at various settings such as retailers, clothing wholesalers and corporations. Some common career choices include:
- Clothing buyer
- Sales manager
- Visual merchandiser
- Store planner
- Fashion director
The U.S. Bureau of Labor Statistics (BLS) listed the annual average salary for retail buyers as $58,410 in 2013. The same year, sales managers in general earned an average of $123,150 per year, and retail store supervisors brought in a mean annual wage of $41,450. The salary website PayScale.com stated that as of July 2014, most visual merchandisers earned within the range of $20,712-$50,377 per year.
Students can pursue their fashion marketing and merchandising studies further by enrolling in a master's degree program. Here, students can often specialize in a certain aspect of the field, such as quality control or product development.
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