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BFA in Fashion Design & Marketing: Degree Info

Explore a Bachelor of Fine Arts in Fashion Design and Marketing degree program here. Research the subjects that are usually covered in the curriculum and browse popular career outcomes. See the career outlook and salary details for related professionals.

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Essential Information

In a 4-year Bachelor of Fine Arts degree program in fashion design and marketing, students could develop creative, critical-thinking and technical skills in garment design and construction. Programs provide instruction and access to labs where students can apply industry-standard tools, materials and techniques. Students practice working individually and collaboratively with fellow students on group projects.

Some programs offer field experience opportunities, while other schools have promotional labs where students can gain hands-on experience building fashion marketing campaigns. Prospective students must have a high school diploma or GED to apply to a bachelor's degree program.

Course Topics

In addition to completing general education requirements in subjects like math and English, students gain a broad understanding of the creative and business aspects of the fashion industry. Basic courses in fashion design, such as drawing, draping and construction, serve as a foundation for business and marketing classes, which often cover market research, consumer behavior, fashion buying and materials sourcing. Common courses include:

  • History of fashion design
  • Patternmaking
  • Merchandising
  • Retail store management
  • Fashion marketing
  • Consumer behavior
  • Computer-aided fashion design
  • Product development
  • Textiles

Popular Career Options

Bachelor of Fine Arts degree programs in fashion design and marketing prepare students to not only design clothes, but also play a role in promoting and selling clothing lines. Graduates might be prepared for entry-level careers in the fashion industry, particularly in the areas of design or retail purchasing. Some advanced career titles may require additional employment experience or training. Possible career titles for graduates of this program include:

  • Retail buyer
  • Fashion forecaster
  • Fashion promoter
  • Store planner
  • Fashion public relations agent
  • Fashion import manager
  • Visual merchandiser

Career Outlook and Salary Information

According to the U.S. Bureau of Labor Statistics (BLS), job growth for retail buyers is forecast to be slower than average from 2012 to 2022, at 7%, while employment of public relations specialists is expected to grow by 12%, which is about average. The BLS lists an annual median salary of $52,370 for retail buyers as of May 2013; public relations specialists earned a median income of $54,940 during the same year.

Continuing Education

Master's degree programs in related fields like textiles, apparel or fashion design and marketing teach students advanced design, draping, sewing and patternmaking skills, as well as the professional business skills needed for management roles in the fashion industry. Graduate fashion merchandising programs also include advanced coursework in fashion design and construction, as well as product evaluation, forecasting and trend watching, so that a career as a retail buyer, visual merchandiser or related job can be obtained. Most master's degree programs take two years to complete and may offer thesis and non-thesis options.

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Popular Schools

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    • Eligibility and relevancy of sample programs below will vary by article and program
    School locations:
    • Online Learning
    • Arizona (3 campuses)
    • California (16)
    • Colorado (3)
    • Florida (6)
    • Georgia (5)
    • Illinois (7)
    • Indiana (2)
    • Maryland (1)
    • Michigan (1)
    • Minnesota (1)
    • Missouri (2)
    • North Carolina (2)
    • New Jersey (3)
    • Nevada (1)
    • New York (2)
    • Ohio (4)
    • Oklahoma (1)
    • Oregon (1)
    • Pennsylvania (4)
    • Tennessee (2)
    • Texas (7)
    • Utah (1)
    • Virginia (3)
    • Washington (3)
    • Wisconsin (1)

    What is your classroom preference?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning
    • Florida (1 campus)

    Online and Classroom-Based Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    • Currently not accepting applications from Texas residents
    School locations:
    • Online Learning

    Which subject are you interested in?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    Online Programs

    • Bachelor
        • BFA in Art Education
        • BFA - Fine Art
        • BFA in Undeclared
        • BFA in Ceramics
        • BFA in Art Education - Sculpture
        • BFA in Fine Art - Sculpture

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must live within close proximity to school locations
    • Must be graduated from high school by 2011
    School locations:
    • Online Learning
    • Florida (2 campuses)
    • Illinois (1)
    • Minnesota (1)
    • Nevada (1)
    • Texas (1)
    • Washington (1)

    Online and Classroom-Based Programs

    • Bachelor
        • Bachelor of Science - Visual Communications - Graphic Design
        • Bachelor of Fine Arts - Interior Design
        • Bachelor of Fine Arts - Visual Communications: Game Design

    What is your highest level of education?

Other Schools:

  • School locations:
    • North Carolina (1 campus)
    Areas of study you may find at Duke University include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Post Degree Certificate: Postbaccalaureate Certificate
      • Undergraduate: Bachelor
    • Visual and Performing Arts
      • Design and Applied Arts
        • General Visual Communications Design
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
  • School locations:
    • Indiana (1 campus)
    Areas of study you may find at University of Notre Dame include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Undergraduate: Bachelor
    • Visual and Performing Arts
      • Design and Applied Arts
        • General Visual Communications Design
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
  • School locations:
    • Florida (1 campus)
    Areas of study you may find at University of Florida include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Post Degree Certificate: Post Master's Certificate
      • Undergraduate: Associate, Bachelor
    • Visual and Performing Arts
      • Dance
      • Design and Applied Arts
        • Graphic Design
        • Interior Design and Decorating
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
  • School locations:
    • Massachusetts (1 campus)
    Areas of study you may find at Boston University include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Post Degree Certificate: First Professional Certificate, Post Master's Certificate, Postbaccalaureate Certificate
      • Undergraduate: Associate, Bachelor
    • Visual and Performing Arts
      • Design and Applied Arts
        • Graphic Design
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
      • Photography, Film, and Video
  • School locations:
    • Florida (1 campus)
    Areas of study you may find at University of Miami include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Non-Degree: Certificate
      • Undergraduate: Bachelor
    • Visual and Performing Arts
      • Design and Applied Arts
        • General Visual Communications Design
        • Graphic Design
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
      • Photography, Film, and Video

Popular Schools

Avg. Wages For Related Jobs

Source: Bureau of Labor Statistics