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Bachelor of Science (BS): Marketing Degree Overview

A 4-year Bachelor of Science in Marketing program includes general business courses as well as basic instruction in advertising, e-marketing, management, copywriting and entrepreneurship. Such a program could prepare graduates for immediate employment or for graduate study. Students can also find undergraduate marketing programs through Bachelor of Business Administration concentration options.

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Bachelor of Science in Marketing

The Bachelor of Science (B.S.) in Marketing program teaches students to examine consumer behavior, implement the principles of effective selling and help businesses make strategic decisions on product development and pricing. Students also learn to use promotion tactics to meet the needs of customers and ensure businesses make a profit. To enter a bachelor's degree program, individuals must have at least a high school diploma or GED.

These programs are commonly offered by a university's business or management department and are often available in a traditional classroom or online. Individuals interested in the online programs use online course management systems, like Blackboard, to turn in assignments and communicate with their professors and other students.

Course Topics

Students learn about demographics and how they're used to determine marketing strategies. Programs usually require students to complete a capstone experience, which often involves a team project. Additional areas of study can include:

  • Advertising
  • Brand management and development
  • E-marketing
  • Copywriting
  • Consumer behavior
  • Sales management
  • Market research
  • Marketing communications

Popular Careers

Marketing professionals study market trends, develop pricing strategies, identify consumer needs and promote products to the intended clients. A B.S. in Marketing opens the doors to a variety of careers, including:

  • Marketing manager
  • Market research analyst
  • Promotions manager
  • Green marketers
  • Advertising sales manager

Salary and Career Outlook

The U.S. Bureau of Labor Statistics (BLS) indicates that the majority of marketing managers earned between $64,440 and more than $187,199 annually as of 2013. Marketing research analysts generally made $33,490 to $114,250 at that time, while the salary range for most promotions and advertising managers was $45,140 to over $187,199.

The BLS predicts that job growth for marketing, promotions and advertising managers will reach a rate of 13% between 2012 and 2022; during the same period, the BLS projects an employment increase of 32% for market research analysts, which is much higher than the average rate for all jobs.

Continuing Education

A graduate of a B.S. in Marketing program could go on to obtain a Master of Business Administration (MBA) in Marketing. These degree programs usually take 2-3 years to complete and can include courses in information management, marketing ethics and communications. Often, these programs require students to complete 39-48 credit hours beyond the bachelor's degree.

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Popular Schools

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    • Eligibility and relevancy of sample programs below will vary by article and program
    School locations:
    • Online Learning
    • Arizona (3 campuses)
    • California (16)
    • Colorado (3)
    • Florida (6)
    • Georgia (5)
    • Illinois (7)
    • Indiana (2)
    • Maryland (1)
    • Michigan (1)
    • Minnesota (1)
    • Missouri (2)
    • North Carolina (2)
    • New Jersey (3)
    • Nevada (1)
    • New York (2)
    • Ohio (4)
    • Oklahoma (1)
    • Oregon (1)
    • Pennsylvania (4)
    • Tennessee (2)
    • Texas (7)
    • Utah (1)
    • Virginia (3)
    • Washington (3)
    • Wisconsin (1)

    What is your classroom preference?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    What is your highest level of education?

  • School locations:
    • Online Learning
    • Indiana (1 campus)

    Online and Classroom-Based Programs

    • Bachelor
        • Bachelor in Marketing
        • Bachelor in Business Administration - Marketing Management and Project Management
        • Bachelor in Business Administration

    What year did you graduate from high school?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must complete an application online and submit transcripts for their highest degree earned.
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    • Currently not accepting applications from Texas residents
    School locations:
    • Online Learning

    Which subject are you interested in?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning
    • Florida (1 campus)

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Undergraduate applicants must be a high school graduate or have completed GED; Graduate program applicants must have a master's degree or higher
    School locations:
    • Online Learning

    Online Programs

    • Bachelor
        • BBA

    What is your highest level of education completed?

  • Minimum eligibility requirements:
    • Applicants must have completed 12 college credits
    School locations:
    • Online Learning
    • California (18 campuses)
    • Washington (1)

    What is your highest level of education?

Other Schools:

  • School locations:
    • Pennsylvania (1 campus)
    Areas of study you may find at University of Pennsylvania include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Post Degree Certificate: First Professional Certificate, Post Master's Certificate, Postbaccalaureate Certificate
      • Undergraduate: Associate, Bachelor
    • Business
      • Accounting and Bookkeeping
      • Business Economics
      • Business Finance
      • Business Management and Operations
      • Business Marketing
        • Marketing Management
      • Business Support and Administrative Services
      • Human Resource Management
      • Information System Management
      • International Business
      • Sales and Merchandising
      • Specialized Sales

Popular Schools

Avg. Wages For Related Jobs

Source: Bureau of Labor Statistics