Bachelor of Science (BS): Marketing and Advertising Degree Overview
Advertising is a common component of Bachelor of Science programs in marketing. Get info about common core courses, and review some of the career paths you might follow. Review the employment projections and salary statistics for market research analysts and specialists.
Through a 4-year degree program that covers marketing and advertising, students learn to present products and services to potential consumers to help them make ethical and practical decisions. While a program with the specific title of B.S. in Marketing and Advertising isn't widely available, students may enter into a more mainstream marketing program with advertising topics incorporated into its curriculum.
To enable students to achieve a tangible understanding of marketing concepts, realistic projects and internships are strongly emphasized within the program. A high school diploma or GED is required to begin the program, along with all college admittance requirements.
Marketers and advertisers communicate the usefulness or desirability of a particular product to interest consumers in purchasing it. Marketing program students can develop a sound grasp of general business principles and marketing practices while exploring the modern technology and tools that can be used to advertise more effectively. The curriculum commences with the study of buyer behavior and an overview of fundamental business concepts, such as accounting, finance and business law.
The program then progresses to the modern methods of marketing and advertising brought on by the Internet and other technological innovations. Through this type of bachelor's program, students will explore social media marketing, collaborative advertising with technological services and even viral campaigning.
Coursework may cover such topics as:
- Business ethics
- Brand management
- Advertising placement
- Marketing strategies
- Market research
Popular Career Options
With a degree in marketing, students are ready either to further their studies at the graduate level or attempt to enter the workforce. Advertising and marketing titles and tasks vary based on the needs of particular companies, but some titles include:
- Public relations representative
- Brand manager
- Advertising analyst
Employment Outlook and Salary Information
Public relations specialists, according to the U.S. Bureau of Labor Statistics (BLS), are estimated to have 12% job growth from 2012 through 2022 (www.bls.gov). Median earnings for specialists were $54,170 in May 2012. Market research analysts have an estimated 32% growth over the 2012-2022 decade, and median earnings for market research analysts and marketing specialists were $60,300 in May 2012. Marketing manager job growth from 2012-2022 is an estimated 13%, and May 2012 median earnings were $119,480.
Upon completion of the bachelor's program, students can consider enrolling in degree programs at both the master's and doctorate levels. These graduate programs can greatly enhance students' overall business expertise while giving the option to focus their studies specifically on marketing aspects. Extensive independent study is necessary as students select particular marketing problems or points of interest to center their research.
Related to Bachelor of Science (BS): Marketing and Advertising Degree Overview
- Recently Updated
Get information about a master's degree program that covers marketing and advertising. See a program overview and learn about...
Advertising and marketing are related majors with key differences. While advertising is a part of marketing, they are actually...
Advertising involves using persuasive communication to promote products, services, organizations and ideas to a targeted...
Research associate's degree programs in marketing, which typically incorporate courses in advertising. Get information on...
- Learn Marketing in the Blogosphere: 10 Top Marketing Blogs
- Why Should I Major in Advertising?
- Careers in Advertising Design: Job Options and Requirements
- Required Education to Be a Nurse in a Newborn Nursery
- Video Game Programmer: Career Info for Becoming a Video Game Programmer
- Top School in Houston for Interior Design Training
- Career Info for a Pre-Theology & Pre-Ministerial Studies Degree
- Careers in Marketing Psychology: Options and Requirements
- Careers in Television Advertising: Job Options and Requirements
- Hotel Event Coordinator: Salary Info, Job Description and Requirements
- Facilities Maintenance Technician: Job Duties, Outlook and Requirements
- Top College in Santa Monica, CA, for Education Degrees