Buyer Behavior Analyst: Job Description and Requirements for Becoming a Buyer Behavior Analyst
Want to join a research-intensive field that follows market trends and the latest in industrial and private purchasing? As companies increasingly seek to personalize their products and services to customers, Buyer Behavior Analysis becomes an increasingly valuable professional field alongside careers in marketing research, marketing management and marketing strategy. A degree program in marketing or marketing research will prepare you for a career in ongoing research and analysis, keeping the pulse of emerging market trends and competitors and developing buyer-oriented marketing strategies.
Career Definition of Buyer Behavior Analyst
Buyer Behavior Analysts, also called customer behavior analysts, are marketing analysts who specialize in knowing what drives customer purchasing practices. Buyer or Customer Behavior Analysts may specialize in either industrial or private sectors. Data collection, close monitoring of market trends, and evaluating marketing potential in existing and emerging product and service ranges are common responsibilities for Buyer Behavior Analysts. They understand and use different marketing models and evaluation tactics to identify buyer traits and marketing opportunities.
How to Become a Buyer Behavior Analyst
Required Education for a Career in Buyer Behavior Analysis
Those seeking a career in Buyer Behavior Analysis will need a bachelor's degree with 1-2 years of field experience. Some positions, such as tenured university instruction and consultancy, require a master's degree or Ph.D. as well. Education related to Buyer Behavior Analysis includes marketing and marketing research programs.
Skills Needed to be a Buyer Behavior Analyst
Successful Buyer or Customer Behavior Analysts require a high level of professionalism and the ability to actively synthesize large amounts of data. They must also be able to articulate their findings and develop strategies targeting specific purchasing behaviors. Analysts of Buyer or Customer Behavior must also be highly organized with impressive quantitative skills.
Job and Economic Outlook for Buyer Behavior Analysis
The average median income of Buyer Behavior Analysts was $66,000, according to Indeed's 2009 estimate (www.indeed.com). The U.S. Bureau of Labor Statistics projects that careers in marketing research will continue to expand through 2016 (www.bls.gov). Graduates with 4-year degrees are likely to experience the most significant competition, and those with master's and Ph.D. degrees will likely find more abundant job opportunities, including prized consulting positions.
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