Career Information for a Degree in Graphic Communications
A degree program for graphic communications prepares students to find work as graphic designers, production managers or even publishing specialists. Careers in graphic communications cover all aspects of visual design, including marketing and art.
What Is a Degree in Graphic Communications?
Degree programs in graphic communications generally lead to an associate's or bachelor's degree. Students learn the artistic and technological skills they need to work as page designers or related roles. Some bachelor's degree programs and most graduate-level courses in graphic communications prepare students for higher-level work, usually in the field of management.
Specific subjects include production techniques, color theory and computer-generated imagery. Among many other potential job titles, graduates might become graphic designers, print supervisors or desktop publishers. Entry-level positions in graphic communications require little prior education, so a degree in graphic communications may help job candidates stand out from the competition.
Graphic designers work for advertising firms, publishing companies, consulting firms and design companies. Many are also self-employed. They use visual media to create designs and layouts that communicate a message or inform an audience about an idea, product or concept. Many graphic designers are employed on the Web, but many others work to create printed products such as magazine layouts, brochures and posters.
According to the U.S. Bureau of Labor Statistics (BLS), graphic designers with computer and multimedia animation skills are likely to see slower than average employment growth between 2012 and 2022, at a rate of 7%. The median annual salary in this field was $44,150 as of 2012 (www.bls.gov).
Printed media includes items like books and magazines, but also advertisements, posters and clothing. The technological skills that a graphic communications program covers can prepare graduates for a job as a bindery worker or print technician, though this level of education may qualify individuals to obtain management positions. Coordinating complex print operations requires organizing not only projects, but also the people who complete those tasks. According to the job-search website, (www.payscale.com), the median annual wage for printing supervisors is $51,189 as of February 2014.
Desktop publishers use specialized programs like Adobe InDesign and Microsoft Publisher to format and design pages for publication, printing or other uses. Although many desktop publishers work for publications, other types of organizations - from advertising firms to nonprofit companies - also hire desktop publishers to create newsletters, brochures, reports, advertisements and other print or electronic media products.
The BLS expects career opportunities in this field to decline 5% between 2012 and 2022 because of the ease with which a non-professional can accomplish desktop publishing tasks. The median annual salary for desktop publishers as of 2012 was $37,040.
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