Colleges with Food Marketing Programs: How to Choose
Food marketing programs are ideal for individuals interested in advertising and promotional careers in the food industry. Programs prepare students for positions in food sales, marketing, retailing and brand management.
Selecting a Food Marketing School
Food marketing programs teach students to market agricultural products and packaged goods to businesses and consumers, with classes in accounting, advertising, market research and consumer behavior. Bachelor's and master's degree programs are offered at 4-year colleges and universities.
Summary of Important Considerations
- Internship requirements
- Career resources
- Scholarship opportunities
The majority of food marketing programs offer optional internships in diverse food marketing settings, including packing and distribution plants, sales and marketing firms, advertising agencies and restaurants. A few schools require participation in the internship program. Students who work full-time may want to consider the internship requirements when looking into schools. Some colleges offer cooperative education programs, which combine classroom instruction with practical work experience.
All schools offer job placement assistance; however, a few also offer tailored career fairs or industry-specific conferences. Since food marketing degree programs are connected to a specific industry, students should find out which corporations a school has built relationships with to evaluate future career placement opportunities.
To augment the cost of tuition and fees, many schools offer scholarship opportunities. Schools that have dedicated food marketing programs sometimes offer competitive scholarships with funds covering partial or full tuition and sometimes including a stipend for living expenses. There are also schools that waive non-resident restrictions, enabling out of state students to pay the same fees as residents.
Food Marketing Program Overviews
Bachelor's Degree in Food Marketing
A bachelor's degree program in food marketing provides students with basic marketing knowledge coupled with a clear understanding of the food processing industry. Upon completion of the bachelor's degree program, students are qualified for careers in a variety of fields, including product marketing and advertising, government regulation, food distribution management and sales. Course topics include these:
- Food manufacturing and distribution
- Consumer behavior
- New product development
- Marketing research
- Food marketing strategies
Master's Degree in Food Marketing
A master's degree program in food marketing will prepare graduates for senior-level management positions in the food industry. Students gain comprehensive knowledge in all areas of food marketing, completing courses such as the following:
- Target marketing
- Food pricing strategies
- International marketing
- Food technology
- New product planning
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