Communications Manager: Job Description, Duties and Requirement
Communications managers are responsible for conveying an organization's internal and external messages. They draft written materials, prepare presentations and communicate with employees. A bachelor's degree and some experience are necessary for the job.
Communications managers correspond with employees and external stakeholders to keep them informed of company developments. They create strategies to increase employee awareness and to promote productivity. Externally, they communicate with the media and other interested parties to announce new products and discuss organizational changes in a way that attempts to maintain a positive image of the company.
Internally, communications managers ensure that employees are aware of changes and projects within the company. They distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. They may develop print materials and branding strategies for employee use. Depending on the organization's size, communications managers may direct marketing and public relations staff or provide communications coaching for employees.
Externally, they represent their organization to stakeholders, interested parties and the public. Communications managers serve as the company spokesperson to the media and the general public. They develop and distribute materials that may explain or convey the company's policies or position on issues. Other duties may include issuing press releases, arranging interviews and compiling press kits.
Salary and Outlook
Most communications managers earned between $37,465 and $94,263 annually, according to November 2013 salary data from PayScale.com. The median income for this occupation was $59,338 a year.
According to the U.S. Bureau of Labor Statistics (BLS), the field of public relations and fundraising management is expected to increase by 16% between 2010 and 2020 (www.bls.gov). This growth is about as fast as the average for most other occupations, the BLS noted.
The majority of entry-level job in communications require a bachelor's degree, according to the BLS. To advance into the position of communications manager, experience is required and a master's degree may be preferred. A degree major in communications, public relations or marketing may prepare students for the job. Coursework may include oral, written, mass and interpersonal communications, as well as language, psychology and media studies.
Communications managers must have strong written and oral abilities. Leadership skills are necessary for directing staff and overseeing projects. These workers must also develop research and proofreading skills to ensure all materials are high-quality and accurate.
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