What is a Database Marketing Certificate?

A database certification program can help students better understand the database marketing industry through exposure to common marketing situations, database construction, and other related experiences. Students will learn how to build and modify databases using the latest technology while acquiring knowledge of advanced marketing principles and strategies. Individuals with database marketing certification can choose from a variety of career options, such as working as a database marketing analyst, SAS programmer, or marketing statistical modeler.

Coursework

In order to obtain a database marketing certificate, students must complete courses that will prepare them for a career in the industry. While course names may vary, typical courses usually include some variation of the following:

• Principles of Marketing
• Strategy and Planning
• Database Construction
• Customer Service
• Predictive Modeling

Skills Obtained

Certain skills must be mastered by the student seeking a database marketing certificate before becoming eligible for graduation. In addition to mastering the basic principles of marketing and database creation, the following skills will be instrumental to the student's success after graduating:

• Creating repeat business
• Building a functional marketing database
• Knowledge of ad-hoc queries and OLAP
• Understanding Product Affinity Recommender Systems
• Basic electronic knowledge/troubleshooting

Database Marketing Career-Related Information

Reasons for Earning a Database Marketing Certificate

Individuals with database marketing certification are more likely to be successful in the complex world of marketing and will have more opportunities for advancement and salary increase. Certified individuals can choose to work in a number of diverse specialty areas, including market research analysis, marketing intelligence, marketing representation, statistical analysis, and many more.

Salary Information

According to the U.S. Department of Labor, www.dol.gov, the median income for database marketers in May 2004 was $59,480.

Economic Outlook and Growth of the Industry

Employment of database marketing specialists is expected to grow slightly faster than the national average through 2014 due to an increasingly competitive economy and the need to replace experienced workers who transfer to other occupations or who retire or leave the labor force for other reasons, according to the U.S. Bureau of Labor Statistics, www.bls.gov.