Digital Media Specialist: Career and Salary Information
A digital media specialist uses both traditional design skills and modern technology to produce a variety of applications including games, websites, audio content, special effects, and animation. Digital specialists may also work as interactive television producers, graphic designers, audio engineers, or social media experts.
Career Information for Digital Media Specialists
Individuals may follow several different paths to acquire training as digital media specialists. Certificates and associate's degrees in the field can be earned in two years or less and may prepare graduates for entry-level positions. The U.S. Bureau of Labor Statistics (BLS) suggests at least a bachelor's degree in this field because of the amount of technical knowledge required (www.bls.gov). Those who obtain at least a bachelor's degree may be qualified for supervisory or leadership roles in the industry.
Entry Level Jobs
Graduates of associate degree or certificate programs in digital media often begin their careers as part of team and may work on the production of independent television programs, commercials, music videos, e-books, computer games, or documentaries. They usually work behind the scenes in these enterprises and may be responsible for lighting, editing, or animating a project. Job titles for associate's degree holders may include multimedia production technician, animation technician, or digital media developer.
Because of the teamwork required in these positions, digital media specialists must be able to follow directions exactly, communicate with their peers and meet the needs of clients. Entry-level workers are expected to have good computer troubleshooting skills and should be familiar with commonly used software programs such as Dreamweaver, Flash, InDesign, and others.
Workers with experience in the field and a bachelor's degree may become team leaders in digital media. They may work for digital media firms that use video, animation, print, Internet, and multimedia technology to increase sales or spread a corporate message. They may hold job titles such as scheduler, planner, customer service representative, or designer.
Both non-profit organizations and for-profit businesses use digital media specialists to communicate with the public. Degree holders may be responsible for a company's social media presence and must be able to manage content on sites such as Twitter and Facebook. They may also produce Web content including blogs, video clips, and more. Experience with QuarkXPress, Photoshop, WordPress, HTML, and CSS is desirable.
Those who acquire master's degrees in digital media may use a variety of previously unrelated disciplines to solve complex problems in the business world. They often lead a team of workers with a broad range of skills and should have an understanding of design principles, computer science, mass communications, and more.
Salary Information and Job Outlook for Digital Media Specialists
The BLS classifies digital media specialists as multimedia artists and animators. In May 2012, the mean annual wage for workers in the field across all degree levels was $69,560. The top 10% of earners made $113,470 or more per year. The BLS projected that employment in the sector would grow by about eight percent from 2010-2020.
Related to Digital Media Specialist: Career and Salary Information
- Recently Updated
At least five schools in the Miami area offer digital media programs and courses. Find the best program for you by reading...
Arizona State University is located in Tempe, Arizona, about eight miles east of Phoenix. The Walter Cronkite School of...
Reston, Virginia, has no schools with digital media programs. Read on to find out about ranking, program offerings and tuition...
Students interested in studying digital media in Philadelphia, PA, have several schools to choose from. Read about one top...
- MBA in Digital Media Management: Program Overview
- Master of Business Administration (MBA): Digital Media Degree Overview
- Digital Media Manager: Job Info and Education Requirements
- EMT Basic: Educational Requirements
- Fashion Marketing Manager: Job Description, Duties and Requirements
- Top School for a Bachelor's Degree in Psychology - Las Vegas, NV
- What Is a Construction Operator?