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Fashion Marketing Manager: Job Description, Duties and Requirements

A fashion marketing manager is a professional that focuses on publicizing and increasing awareness of a particular brand, such as designer labels or department stores. Individuals employed as fashion marketing managers usually have extensive job experience and an undergraduate degree in an industry-related subject, such as marketing or fashion merchandising.

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Job Description of Fashion Marketing Managers

Marketing managers employed in the fashion industry are tasked with a variety of responsibilities. Individuals working as a fashion marketing manager often help create advertising campaigns and branding efforts. Fashion marketing managers may work for clothing companies, boutiques or outlet chains.

Fashion Marketing Management Duties

As part of their usual responsibilities, fashion marketing managers assist their employers with analyzing advertising campaigns and monitoring brand quality. Positions with larger companies or corporations often require fashion marketing managers to monitor the reactions of customers and retail outlets to new products and brand initiatives. Fashion marketing managers usually oversee a number of subordinate employees. They may be required to travel extensively in order to prepare new store openings. Fashion marketing managers are also in charge of branding and marketing new products.

Certain fashion marketing management jobs involve public relations. Occasionally, branding or public relations goals require the participation of partner organizations like stores or non-profit charities. Corporations with public stock available for purchase may use fashion marketing managers to handle investor relations and related work.

Education Requirements for Fashion Marketing Managers

A bachelor's degree is the minimum level of education necessary to secure a job as a fashion marketing manager. Students looking to enter a career in fashion marketing management should earn a degree in marketing, management or business administration. Employers might be willing to hire candidates without degrees who have substantial employment experience in marketing, management or the retail industry. Graduate education in subjects relevant to professional practice like business administration may lead to advancement.

Suggested Curriculum for Fashion Marketing Managers

While pursuing an undergraduate degree in marketing or management, students should consider classes in fashion merchandising and textile sciences. Students can also take classes relating to the operation of a business like accounting or finance.

Fashion Marketing Manager Salary and Career Outlook

The U.S. Bureau of Labor Statistics (BLS) reports that marketing managers should see an employment increase of 13% between the years 2012 and 2022. Those who possess comfort and expertise with digital marketing are likely to experience the best prospects.

While the BLS does not delineate statistics for marketing managers in the fashion industry specifically, it does indicate that in 2013, the majority of marketing managers overall made from $64,440 to more than $187,199 per year. Those working in New York, the District of Columbia, New Jersey, Pennsylvania and California earned the highest wages during that year.

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Source: Bureau of Labor Statistics