How to Be a Celebrity Manager: Education and Career Roadmap
Research the requirements to become a celebrity manager. Learn about the job description and read the step-by-step process to start a career in celebrity management.
Do I Want to Be a Celebrity Manager?
Celebrity managers represent and advance the careers of artists, personalities and athletes. These managers must have strong business acumen and the ability to create opportunities. A dynamic personality and excellent communication skills are necessary, as well as a willingness to take risks. Travel is sometimes required.
Marketing, public relations and media-related courses build a solid knowledge base for this profession. A bachelor's degree in these or related subjects can provide the necessary educational background. The following table contains the main qualifications and requirements needed to become a celebrity manager listed from O*Net Online.
|Degree Level||Bachelor's degree|
|Degree Field(s)||Marketing, public relations, media|
|Experience||Considerable amount of work experience or training is required|
|Key Skills||Persuasion, communication, negotiation, time management|
Step 1: Complete a Bachelor's Degree Program
A bachelor's degree is often necessary to obtain a job at a talent or sports management company or agency. Celebrity management requires strength in communications, business and finance. The emphasis of the 4-year degree can be just about anything, including arts management, public relations, business administration, accounting, literature or film. It may be helpful to select a university or college in a major entertainment or sports market, such as Los Angeles or New York, where there are more opportunities to make contacts and work in the field.
- Work at an internship. While in school, it is a good idea to seek internships with entertainment companies, talent agencies, public relations firms or any related businesses. Although these positions may involve more perfunctory administrative duties, they are important places to meet people who work in the industry and to make contacts. Professionalism is vital at all times. Interns should always show up on time, perform every task requested and be personable. If invited, they should attend events and parties where they can take business cards and start building a reputation as a talented, likable and hardworking individual.
Step 2: Gain Work Experience
According to the U.S. Bureau of Labor Statistics (BLS), public relations managers and those in similar positions are required to be trained on the job or in a more formal setting. Entry-level positions are intended for individuals to work their way up to manager jobs. Entry-level employees usually sort mail and files, schedule meetings, answer phones, create spreadsheets and execute any other function to aid managers. Only after gaining experience can aspiring managers begin to work on their own.
- Consider certification. While certification is not required, it does show competency and drive. The Public Relations Society of America, for example, offers a certification program for public relations managers.
Step 3: Weigh Options and Opportunities
The mean annual wage for agents and business managers of artists, performers and athletes was about $92,000 in 2011 according to the BLS, while the State of California Employment Development Department projected more than 15% growth in the profession from 2010-2020. The job potential within each state was predicted to vary. Those with the most formal education and work experience will see the best prospects. Entry-level job competition is expected to remain strong.
- Understand social media. The U.S. Bureau of Labor Statistics reported that those individuals with an understanding of social media will have good job prospects, because more and more people are using social media, such as Facebook and Twitter, to communicate with the public.
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