Job Description of an Advertising Artist
Advertising artist design and create the visual components of an advertisement or marketing campaign. As part of the creative or art department at an advertising agency, an artist may also be called a graphic designer. Advancement in the field is often to a position as an art director, who oversees artists, copywriters and other members of the creative department.
Advertising Artist Job Description
Artists who work for print or digital media outlets, advertising agencies or marketing firms use their talents for design, layout, color and composition to produce artwork that will be used in advertisements. Artists employ their knowledge of visual communication concepts to imagine and execute artwork that will conform to the client's needs and engage consumers. Advertising artists utilize a wide variety of media and styles to meet the creative goals of the agency.
Because they are producing artwork for clients and businesses, advertising artists and graphic designers need to have the creativity and vision to interpret the desires of the customer. As such, they meet with clients to establish creative goals for the product, brand or campaign, discussing ideas and making changes as needed.
Collaborating with the client and agency staff, they set budgets for production, and work with art directors to monitor the progress of each account or project. Often using computers and a variety of design software, an advertising artist makes sketches, layouts, paste-ups or other visual representations of their artwork for presentation to clients, carefully deciding the size, arrangement and design of all components of text and pictures.
Career Information for Advertising Artists
Artist or graphic designers working for an advertising agency usually hold a 4-year degree in graphic design or fine arts and has gained entry-level employment through the development of a portfolio that showcases artistic talent and range. Artists can generally pursue art director positions with a few years of job experience. Art directors guide an advertising agency's creative team in all stages of project execution by coordinating staff, managing accounts and using their expertise to satisfy clients.
The U.S. Bureau of Labor Statistics (BLS) expected average job growth for artists and graphic designers between 2008 and 2018, with the best opportunities for individuals whose talents include multimedia, digital and interactive design technology needed for a wide variety of new media applications (www.bls.gov). The BLS also noted that large talent pool will increase competition for jobs.
For art directors, the BLS recommended business or art management education as a means of increasing employability, and noted that downturns in the publishing industry may shift more art director positions to the advertising field.
According to 2010 BLS salary figures, artists as a broad category earned an annual average yearly salary of $61,760. In the same year, graphic designers averaged $48,140 each year, while art directors earned an average annual salary of $94,100.
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