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List of Top Schools for a Bachelor of Marketing Degree

Learn about the top schools that offer bachelor's degree programs in marketing. Obtain rankings for these universities, look at degree options and read through location information, so you can compare programs and make the best decision about your education.

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School Information

Below, you'll find information about top universities that provide bachelor's degree programs in marketing. Since marketing is concerned with broadening a business' customer base and thereby increasing capital, marketing students usually learn about consumer behavior, demographic trends and product development. You can expect to complete hands-on activities like capstone courses, team projects and case studies. Read on to learn more about these marketing programs.

Top Undergraduate Marketing Degree Programs

1. University of Pennsylvania in Philadelphia

The University of Pennsylvania, an Ivy League school, recently ranked fourth overall in the 2010 edition of the U.S. News and World Report survey of best colleges in America. Its undergraduate marketing degree program, part of the Wharton School, garnered the top ranking on the magazine's list of the Best College Specialty Rankings, in the undergraduate business specialty of marketing.

Wharton marketing students begin their 4-year curriculum by undertaking the foundational academic tenets of marketing, such as psychology, statistics and economics. A capstone course and half-semester mini-courses in advertising, retailing and product development provide practical experience alongside dense coursework. Required courses are in subfields such as marketing research and consumer behavior.

2. University of Michigan in Ann Arbor

The University of Michigan was ranked 27th in the U.S. News & World Report 2010 list of the best U.S. colleges. Michigan also earned a number two spot in the specialty rankings category for its undergraduate business marketing program.

The Bachelor of Business Administration (BBA) marketing program at Michigan's Ross School of Business aims to provide students with valuable real-world experience in core classes. Students learn concepts such as customer relations, distribution systems and pricing structures, brand equity and sales team management. Additionally, both core and elective courses cover research methodology and advertisement training.

Michigan's marketing BBA program emphasizes collaborative effort among its undergraduates, and students often get together to work on team projects or plan group presentations. Almost all courses strive to incorporate case-based learning, so students will study actual examples of marketing strategy, in addition to hypothetical textbook cases.

List of Good Schools With Undergraduate Marketing Degree Programs

School Name Distinction Location
Indiana University Marketing majors in the Kelley School of Business at IU can choose a marketing or professional sales concentration; students can work in the Customer Interface Virtual Laboratory and participate in national sales competitions Bloomington, IN
New York University NYU's Stern School of Business is home to the Center for Measurable Marketing, which offers workshops, forums, research work and networking opportunities New York, NY
Notre Dame University The Mendoza School of Business enrolls nearly 2,000 students, roughly 10% of whom are marketing majors South Bend, IN
University of Michigan-Ann Arbor The Ross School of Business features 17 institutions and centers and 70 student organizations, and roughly 200 companies recruit on campus Ann Arbor, MI
University of Pennsylvania Nearly half of a business degree student's courses are taken outside of the Wharton business school, and roughly one-third of Wharton's students graduate with two degrees Philadelphia, PA
University of Texas-Austin Students in the McCombs School of Business can pursue international study and 2-3 internship opportunities; the undergraduate business program is ranked 6th in the nation in 2014 by Bloomberg Businessweek Austin, TX
University of Virginia The University of Virginia's McIntire School of Commerce was ranked second in the nation for undergraduate business programs in 2014, per Bloomberg Businessweek Charlottesville, VA
University of Wisconsin-Madison After their freshman year, high-achieving undergraduate students in the Lubar School of Business can be chosen for a Business Scholars track that features seminars, smaller classes and accelerated coursework Madison, WI
Washington University The Olin Business School, which offers a marketing major within its Bachelor of Science in Business Administration (BSBA) degree, is ranked 6th for undergraduate business programs by Bloomberg Businessweek St. Louis, MO
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