List of Top Schools for a Bachelor of Marketing Degree
Bachelor of marketing degree programs prepare students for careers in market research, advertising or consulting, among other professional fields. Since marketing jobs are concerned with broadening a business's customer base and thereby increasing capital, marketing students usually learn about consumer behavior, demographic trends and product development. Upon graduating, many marketing degree holders have their choice of a variety of careers.
Top Undergraduate Marketing Degree Programs
1. University of Pennsylvania in Philadelphia
The University of Pennsylvania, an Ivy League school, recently ranked fourth overall in the 2010 edition of the U.S. News and World Report survey of best colleges in America. Its undergraduate marketing degree program, part of the Wharton School, garnered the top ranking on the magazine's list of the Best College Specialty Rankings, in the undergraduate business specialty of marketing.
Wharton marketing students begin their 4-year curriculum by undertaking the foundational academic tenets of marketing, such as psychology, statistics and economics. A capstone course and half-semester mini-courses in advertising, retailing and product development provide practical experience alongside dense coursework. Required courses are in subfields such as marketing research and consumer behavior. Wharton marketing department alums have gone into entrepreneurial work and careers in brand management, market research and advertising.
- Address: 3451 Walnut Street, Philadelphia, Pennsylvania 19104
- Phone Number: (215) 898-5000
2. University of Michigan in Ann Arbor
The University of Michigan was ranked 27th in the U.S. News and World Report 2010 list of the best U.S. colleges. Michigan also earned a number two spot in the specialty rankings category for its undergraduate business marketing program.
The Bachelor of Business Administration (BBA) marketing program at Michigan's Ross School of Business aims to provide students with valuable real-world experience in core classes. Students learn concepts such as customer relations, distribution systems and pricing structures, brand equity and sales team management. Additionally, both core and elective courses cover research methodology and advertisement training, so students who complete the program have a variety of career options.
Michigan's marketing BBA program emphasizes collaborative effort among its undergraduates, and students often get together to work on team projects or plan group presentations. Almost all courses strive to incorporate case-based learning, so students will study actual examples of marketing strategy in addition to hypothetical textbook cases.
- Address: 503 Thompson Street, Ann Arbor, MI
- Phone Number: (734) 764-1817
List of 20 Good Schools With Undergraduate Marketing Degree Programs
|School Name||Total Student Enrollment||Address||Phone Number|
|Ohio State University||55,014||190 North Oval Mall, Columbus, OH 43210||(614) 292-6446|
|University of Minnesota||51,659||100 Church Street, Minneapolis, MN 55455||(612) 625-5000|
|University of Texas-Austin||50,995||2100 San Jacinto Boulevard, Austin, TX 78712||(512) 471-3434|
|Michigan State University||47,071||101 Angell Building, East Lansing, MI 48824||(517) 355-1855|
|New York University||43,404||70 Washington Square South, New York, NY 10012||(212) 998-1212|
|Indiana University||42,347||107 South Indiana Avenue, Bloomington, IN 47405||(812) 855-4848|
|University of Michigan-Ann Arbor||41,674||503 Thompson Street, Ann Arbor, MI 48109||(734) 764-1817|
|University of Wisconsin-Madison||41,654||500 Lincoln Drive, Madison, WI 53706||(608) 262-1234|
|University of Arizona||38,767||1401 E University Street, Tucson, AZ 85721||(520) 621-2211|
|Rutgers University||37,366||83 Somerset Street, New Brunswick, NJ 08901||(732) 932-1766|
|Temple University||36,507||1801 North Broad Street, Philadelphia, PA 19122||(215) 204-7000|
|University of California-Berkeley||35,830||Gayley Road and Stadium Rim Way, Berkeley CA 94720||(510) 642-6000|
|University of Southern California||34,824||3501 S Figueroa Street, Los Angeles, CA 90007||(213) 740-2311|
|University of North Carolina-Chapel Hill||28,916||910 Raleigh Rd., Chapel Hill, NC 27514||(919) 962-2211|
|University of Alabama||28,699||739 University Boulevard, Tuscaloosa, AL 35487||(205) 348-6010|
|University of Pennsylvania||24,599||3451 Walnut Street, Philadelphia, PA 19104||(215) 898-5000|
|University of Virginia||24,355||219 Bryan Hall, Charlottesville, VA 22903||(434) 924-3721|
|Western Illinois University||12,679||1 University Circle, Macomb, IL 61455||(309) 295-1414|
|Massachusetts Institute of Technology||10,384||77 Massachusetts Avenue, Cambridge, MA 02139||(617) 253-1000|
|University of St. Thomas||10,185||2115 Summit Avenue, Saint Paul, MN 55105||(651) 962-5000|
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