List of Top Schools for a Bachelor of Marketing Degree

Learn about the top schools that offer bachelor's degree programs in marketing. Obtain rankings for these universities, look at degree options and read through location information, so you can compare programs and make the best decision about your education.

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School Information

Below, you'll find information about top universities that provide bachelor's degree programs in marketing. Since marketing is concerned with broadening a business' customer base and thereby increasing capital, marketing students usually learn about consumer behavior, demographic trends and product development. You can expect to complete hands-on activities like capstone courses, team projects and case studies. Read on to learn more about these marketing programs.

Top Undergraduate Marketing Degree Programs

1. University of Pennsylvania in Philadelphia

The University of Pennsylvania, an Ivy League school, recently ranked fourth overall in the 2010 edition of the U.S. News and World Report survey of best colleges in America. Its undergraduate marketing degree program, part of the Wharton School, garnered the top ranking on the magazine's list of the Best College Specialty Rankings, in the undergraduate business specialty of marketing.

Wharton marketing students begin their 4-year curriculum by undertaking the foundational academic tenets of marketing, such as psychology, statistics and economics. A capstone course and half-semester mini-courses in advertising, retailing and product development provide practical experience alongside dense coursework. Required courses are in subfields such as marketing research and consumer behavior.

2. University of Michigan in Ann Arbor

The University of Michigan was ranked 27th in the U.S. News and World Report 2010 list of the best U.S. colleges. Michigan also earned a number two spot in the specialty rankings category for its undergraduate business marketing program.

The Bachelor of Business Administration (BBA) marketing program at Michigan's Ross School of Business aims to provide students with valuable real-world experience in core classes. Students learn concepts such as customer relations, distribution systems and pricing structures, brand equity and sales team management. Additionally, both core and elective courses cover research methodology and advertisement training.

Michigan's marketing BBA program emphasizes collaborative effort among its undergraduates, and students often get together to work on team projects or plan group presentations. Almost all courses strive to incorporate case-based learning, so students will study actual examples of marketing strategy, in addition to hypothetical textbook cases.

List of 20 Good Schools With Undergraduate Marketing Degree Programs

School Name Total Student Enrollment Address Phone Number
Ohio State University 55,014 190 North Oval Mall, Columbus, OH 43210 (614) 292-6446
University of Minnesota 51,659 100 Church Street, Minneapolis, MN 55455 (612) 625-5000
University of Texas-Austin 50,995 2100 San Jacinto Boulevard, Austin, TX 78712 (512) 471-3434
Michigan State University 47,071 101 Angell Building, East Lansing, MI 48824 (517) 355-1855
New York University 43,404 70 Washington Square South, New York, NY 10012 (212) 998-1212
Indiana University 42,347 107 South Indiana Avenue, Bloomington, IN 47405 (812) 855-4848
University of Michigan-Ann Arbor 41,674 503 Thompson Street, Ann Arbor, MI 48109 (734) 764-1817
University of Wisconsin-Madison 41,654 500 Lincoln Drive, Madison, WI 53706 (608) 262-1234
University of Arizona 38,767 1401 E University Street, Tucson, AZ 85721 (520) 621-2211
Rutgers University 37,366 83 Somerset Street, New Brunswick, NJ 08901 (732) 932-1766
Temple University 36,507 1801 North Broad Street, Philadelphia, PA 19122 (215) 204-7000
University of California-Berkeley 35,830 Gayley Road and Stadium Rim Way, Berkeley CA 94720 (510) 642-6000
University of Southern California 34,824 3501 S Figueroa Street, Los Angeles, CA 90007 (213) 740-2311
University of North Carolina-Chapel Hill 28,916 910 Raleigh Rd., Chapel Hill, NC 27514 (919) 962-2211
University of Alabama 28,699 739 University Boulevard, Tuscaloosa, AL 35487 (205) 348-6010
University of Pennsylvania 24,599 3451 Walnut Street, Philadelphia, PA 19104 (215) 898-5000
University of Virginia 24,355 219 Bryan Hall, Charlottesville, VA 22903 (434) 924-3721
Western Illinois University 12,679 1 University Circle, Macomb, IL 61455 (309) 295-1414
Massachusetts Institute of Technology 10,384 77 Massachusetts Avenue, Cambridge, MA 02139 (617) 253-1000
University of St. Thomas 10,185 2115 Summit Avenue, Saint Paul, MN 55105 (651) 962-5000
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