Marketing Assistant: Job Description, Duties and Requirements

A marketing assistant aids the marketing department in a business or organization. Most marketing assistants carry out the day-to-day administrative tasks, relying heavily on computer knowledge and the ability to multi-task. A high school diploma is required, and associate's or bachelor's degrees can advance a marketing assistant's career.

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Job Description of a Marketing Assistant

The staff of a company's marketing department is responsible for promoting and driving the sales of a company's goods or services. A marketing assistant supports the marketing department by carrying out the daily tasks to keep the department functioning and facilitate the duties of the marketing manager and account executives. Marketing assistants may go by other titles, such as marketing administrative assistant and assistant account executive, according to Generally, a marketing manager will oversee a marketing assistant's work.

Job Duties of a Marketing Assistant

The duties of a marketing assistant depend upon the needs of the individual marketing manager or company, but most duties fall into the administrative assistance and office support realms. Tasks may include, but are not limited to, handling travel arrangements for the marketing department, scheduling conferences or meetings, organizing data and gathering information. Many marketing assistants are also seen as go-betweens who facilitate inter-departmental communication.

Requirements for Marketing Assistants

The minimum education requirement for a marketing assistant is a high school diploma, though some employers may require an associate's degree. A bachelor's degree opens the possibility of promotion into a marketing manager. Bachelor's degrees with a focus in marketing, communication or administration were the most widely reported undergraduate degrees held by marketing assistants, according to in October 2010.

Marketing assistants apply a broad skill set to their varied roles and duties. Organizational ability is a must, and successful marketing assistants are also able to multi-task and switch between duties with little trouble. Since this position is often used as a liaison between corporate departments, solid communication skills are favored. A familiarity with Microsoft Office is also encouraged for the clerical and administrative tasks.

Job Outlook and Salary Info for Marketing Assistants

Demand for administrative assistants, who do similar duties to marketing assistants, should grow by 12% between 2010 and 2020, according to the U.S. Bureau of Labor Statistics (BLS). Salary data from the BLS indicates administrative assistants earned an average salary of $33,560 in 2012.

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Source: Bureau of Labor Statistics