Marketing Communications Coordinator: Job Duties, Salary & Career Info
Marketing communications coordinators perform a variety of specialized and administrative functions to increase a company's visibility through the development and distribution of information and materials. A degree in marketing, communication, journalism, public relations, or a related area often provide useful skills to attain a position in this field.
Marketing Communication Coordinator Job Description
Marketing communications coordinators develop materials and interact with internal and external clients to deliver an organization's messages to the public and the media. Depending on the size of the company, marketing company, or public relations firm, coordinators typically report to a marketing manager or marketing director. These coordinators contribute to the development of publications and websites, facilitate marketing campaigns, schedule meetings, create timelines, and help plan events.
An integral part of this position is producing content for both print and Web, including brochures and newsletters. Coordinators serve in support capacity for executive staff and the position often includes administrative duties, such as meeting coordination and production timeline development.
Depending on the size of the company, marketing communications coordinators may also write and distribute press releases. Often marketing communications coordinators will write content for company newsletters, and some companies may require coordinators to have experience in graphic design to be able to complete such tasks independently.
A successful marketing communication coordinator possesses several of the following abilities:
- Excellent written and verbal communication
- Copy editing
- Developing and maintaining media contacts
- Develop timelines
- Meet deadlines
- Desktop publishing
- Create spreadsheets
- Create PowerPoint presentations
- Basic graphic design
- Personable demeanor
- Outstanding organization
- Meeting coordination
- Event planning
- Publication scheduling
The annual salary for a marketing communications coordinator ranged from $30,627 to $54,250 in July 2014, depending on location and years of experience, according to PayScale.com.
Marketing communication coordinator positions are available in just about every industry from nonprofit healthcare to entertainment conglomerates. The position may become a stepping stone to higher-level careers, including marketing communications specialist, marketing manager, and marketing director.
Marketing managers are expected to see 13% job growth from 2012 to 2022, according to the U.S. Bureau of Labor Statistics, (www.bls.gov). The BLS also notes that competition to attain entry-level positions will remain especially strong.
Universities and online programs offer training, undergraduate, and graduate degree programs in public relations, journalism, integrated marketing, and business administration that can provide key skills to become a marketing communications coordinator. These programs offer students a diverse array of courses to hone skills in writing, editing, publishing, media, consumer behavior, corporate social responsibility, and integrated marketing.
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