Master of Business Communication Degree Program Information
Business communication refers to the ways in which organizations publicly and internally share information and promote business. Though a specific Master of Business Communication degree is available from very few institutions, students may receive similar training through general communication master's degree programs. These programs cover subjects, such as marketing, management and psychology.
Master's Degree in Communication
Graduate education specifically in business communication may cover topics in finance, accounting and law that are typically not incorporated into a general communication degree. The curriculum of a master's degree in communication teaches students about leadership principles, ethics and public relations. Students pursuing a communication graduate degree must complete original research and a thesis. For those interested in business, many schools allow students in a communication master's program to simultaneously earn graduate degree in business, such as the Master of Business Administration (MBA).
Before starting a master's program in communication, students must possess a bachelor's degree. Admission to a master's degree program in communication might also require results from a standardized test, such as the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT).
To receive a graduate degree in communication, students study human resource management, advertising and communications technologies. Students also learn basic statistics, research analysis and decision-making. The following courses are commonly included in these programs:
- Corporate communications management
- Creative advertising strategies
- Direct marketing tactics
- Public relations practice
- Fundamentals of marketing
Popular Career Options
Individuals with a graduate education in communication may find career options with government bureaucracies, corporations and non-profit organizations. Students might find employment opportunities in one of the following occupations:
- Marketing consultant
- Public relations director
- Advertising researcher
- Consumer behavior analyst
- Corporate communications manager
Continuing Education Information
After earning a master's degree in communication students may consider an additional graduate or professional degree in business administration, marketing or finance. A doctoral degree in advertising can lead to employment as an educator, researcher or corporate executive.
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