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Media Consultant: Job Description, Salary and Requirements

Media consultants, also known by other titles like media or communications specialists, generally work in the area of public relations and help manage the public image of an individual or group. A bachelor's degree is usually required for entry-level positions in this field.

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Media Consultant Job Description

Media consultant is a title used in many different career fields, such as telecommunications, sales, and website design. It is also commonly used in the field of public relations. Public relations media consultants offer advice to individuals and organizations that are looking for help in promoting and maintaining their public image. Duties may encompass a wide range of responsibilities including:

  • Drafting press releases, news, and magazine articles
  • Setting up speaking engagements and preparing speeches for spokespeople
  • Developing media plans and policies with executives in the organization
  • Directing public relations campaigns for a company or organization

Media consultants for smaller companies may perform a wider array of duties from preparing promotional material to contacting key individuals. They may also work offering training to executives on how to promote a public image and handle media relations.

Salary Information

While the U.S. Bureau of Labor Statistics (BLS) does not report a specific salary for media consultants, it does note that the median annual salary earned by public relations specialists was $54,170 as of May 2012 (www.bls.gov). The BLS also reported that the top ten percent of workers in this field earned more than $101,030 annually.

Job Requirements

Media consultants working in the area of public relations often have college degrees in journalism, communications, public relations, or marketing. Coursework may range from mass communications to media campaigns. Students may also be required to take speech and writing classes. Aspiring media consultants majoring in marketing and advertising may take additional coursework in business administration.

Work Experience

An October 2013 job search on Monster.com indicated that media consultants may need to have several or more years of work experience in planning media campaigns for advanced positions. Additionally, the BLS notes that some firms may require specialized training in electronic or print journalism, while others may desire a background in an area related to their business, such as healthcare, sales, engineering, or finance.

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  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    • Eligibility and relevancy of sample programs below will vary by article and program
    School locations:
    • Online Learning
    • Arizona (3 campuses)
    • California (16)
    • Colorado (3)
    • Florida (6)
    • Georgia (5)
    • Illinois (7)
    • Indiana (2)
    • Maryland (1)
    • Michigan (1)
    • Minnesota (1)
    • Missouri (2)
    • North Carolina (2)
    • New Jersey (3)
    • Nevada (1)
    • New York (2)
    • Ohio (4)
    • Oklahoma (1)
    • Oregon (1)
    • Pennsylvania (4)
    • Tennessee (2)
    • Texas (7)
    • Utah (1)
    • Virginia (3)
    • Washington (3)
    • Wisconsin (1)

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  • Minimum eligibility requirements:
    • Applicants to master's programs must have already earned a bachelor's degree. Applicants to doctoral programs must have already earned a master's degree.
    School locations:
    • Online Learning

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be 18 years of age or older
    School locations:
    • Online Learning

    Distance Learning Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Undergraduate applicants must be a high school graduate or have completed GED and completed some college. Master's degree applicants must have a bachelor's or higher.
    School locations:
    • Online Learning

    Online Programs

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  • School locations:
    • Massachusetts (1 campus)
    • Pennsylvania (1 campus)

    Classroom-Based Programs

    • Associate
        • Associate in Information Technology - Multimedia

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  • Minimum eligibility requirements:
    • Must be 18 years of age or older
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

Other Schools:

  • School locations:
    • Illinois (1 campus)
    Areas of study you may find at Northwestern University include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Non-Degree: Coursework
      • Post Degree Certificate: Post Master's Certificate
      • Undergraduate: Bachelor
    • Communications and Journalism
      • Communication Studies
      • Comparative Language Studies and Services
      • Digital, Radio, and Television Communication
        • Multimedia and Digital Communication
      • English Composition
      • English Language and Literature
      • Foreign Language and Literature
      • Journalism
  • School locations:
    • Columbia (D.C.) (1 campus)
    Areas of study you may find at George Washington University include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Non-Degree: Certificate, Coursework
      • Post Degree Certificate: Post Master's Certificate, Postbaccalaureate Certificate
      • Undergraduate: Associate, Bachelor
    • Communications and Journalism
      • Communication Studies
      • Digital, Radio, and Television Communication
        • Multimedia and Digital Communication
      • English Composition
      • English Language and Literature
      • Foreign Language and Literature
      • Journalism
      • Public Relations and Advertising
  • School locations:
    • Oregon (1 campus)
    Areas of study you may find at University of Oregon include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Post Degree Certificate: Postbaccalaureate Certificate
      • Undergraduate: Bachelor
    • Communications and Journalism
      • Communication Studies
      • Comparative Language Studies and Services
      • Digital, Radio, and Television Communication
        • Multimedia and Digital Communication
      • English Composition
      • English Language and Literature
      • Foreign Language and Literature
      • Journalism
      • Public Relations and Advertising

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Source: Bureau of Labor Statistics