Music Promoter: Job Description, Duties and Salary Info

Music promoters require some formal education. Learn about the education, job duties, and other requirements to see if this is the right career for you.

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Essential Information

Music promoters might work for musicians or for venues that produce live music shows. Their responsibilities could include helping performers reach their target audiences and selling concert tickets, music recordings, and band merchandise. Agents and business managers of artists, performers, and athletes, which can include music promoters, usually need a minimum of a bachelor's degree. A career as a music promoter may be ideal for those interested in working on the business side of the music industry.

Required Education Bachelor's degree
Projected Job Growth (2012-2022)* 10% (for agents and business managers of artists, performers, and athletes)
Median Salary (2013)* $64,490 (for agents and business managers of artists, performers, and athletes)

Source: U.S. Bureau of Labor Statistics

Music Promoter Job Description

Music promoters use marketing techniques to advertise a venue, such as a club, stadium, theater, or fairground, or an individual performer or a musical group, such as a rock band, jazz musician, pop music artist, disc jockey, or an orchestra. Both performer- and venue-specific music promoters organize, market, and help manage live music events. Music promoters might facilitate communication between singers and band members and the media. Sometimes, promoters market current or new recordings and supervise publicity on behalf of a band or venue.

Job Duties of a Music Promoter

Music promoters utilize promotional materials, such as posters, flyers, and websites, to provide information to potential fans of specific venues or musicians. Promoters also might employ social networks and new media advertising methods. Other duties could include creating press packages and demo tapes. Music promoters might be called upon to draft marketing plans for a performer, band, or venue and to manage the advertising budget.

Other Requirements for Music Promoters

Music promoters are usually expected to keep up on industry trends and understand marketing concepts and strategies, including pricing, distribution, and direct marketing. Some recreation establishments cut down on performances during winter months, so facility-based promoters might work more during the summer. Additionally, music promoters might be required to travel extensively, as the band or performer tours from venue to venue. Both kinds of marketers might need to work in noisy and crowded music environments.

Music Promoter Salary Information

While the U.S. Bureau of Labor Statistics (BLS, www.bls.gov) does not provide information specific to music promoters, it does publish salary information pertinent to both agents and business managers of musicians and other artists, as well as for event planners. According to the BLS, the median annual salary earned by agents and business managers of artists, performers, and athletes (which may include music promoters) was $64,490 in May 2013. The same source indicated that meeting, convention, and event planners earned a median of $46,260 a year in 2013.

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Popular Schools

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning
    • Florida (1 campus)

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  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    Online Programs

    • Master
        • MBA in Music Business

    What is your highest level of education?

Other Schools:

  • School locations:
    • Illinois (1 campus)
    Areas of study you may find at DePaul University include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Non-Degree: Coursework
      • Post Degree Certificate: Post Master's Certificate
      • Undergraduate: Bachelor
    • Visual and Performing Arts
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
        • Jazz
        • Music Composition and Theory
        • Music Merchandising and Management
        • Music Performing
  • School locations:
    • North Carolina (1 campus)
    Areas of study you may find at Appalachian State University include:
      • Graduate: Master
      • Post Degree Certificate: Post Master's Certificate, Postbaccalaureate Certificate
      • Undergraduate: Bachelor
    • Visual and Performing Arts
      • Dance
      • Design and Applied Arts
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
        • Music Merchandising and Management
        • Music Performing
  • School locations:
    • South Dakota (1 campus)
    Areas of study you may find at South Dakota State University include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Post Degree Certificate: Post Master's Certificate
      • Undergraduate: Associate, Bachelor
    • Visual and Performing Arts
      • Design and Applied Arts
      • Musical Arts
        • Music Merchandising and Management
  • School locations:
    • Idaho (1 campus)
    Areas of study you may find at Boise State University include:
      • Graduate: Master
      • Non-Degree: Certificate, Coursework, Diploma
      • Post Degree Certificate: Postbaccalaureate Certificate
      • Undergraduate: Associate, Bachelor
    • Visual and Performing Arts
      • Design and Applied Arts
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
        • Music Merchandising and Management
        • Music Performing
  • School locations:
    • California (1 campus)
    Areas of study you may find at Southwestern College include:
      • Non-Degree: Certificate, Coursework
      • Undergraduate: Associate
    • Visual and Performing Arts
      • Dance
      • Design and Applied Arts
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
        • Music Merchandising and Management
      • Photography, Film, and Video
  • School locations:
    • Texas (1 campus)
    Areas of study you may find at The University of Texas include:
      • Graduate: Doctorate, Master
      • Undergraduate: Bachelor
    • Visual and Performing Arts
      • Fine Arts and Studio Art
      • Musical Arts
        • Music Composition and Theory
        • Music Merchandising and Management
        • Music Performing
  • School locations:
    • Michigan (1 campus)
    Areas of study you may find at Ferris State University include:
      • Graduate: First Professional Degree, Master
      • Non-Degree: Certificate, Coursework
      • Post Degree Certificate: Postbaccalaureate Certificate
      • Undergraduate: Associate, Bachelor
    • Visual and Performing Arts
      • Design and Applied Arts
      • Fine Arts and Studio Art
      • Musical Arts
        • Music Merchandising and Management
      • Photography, Film, and Video
  • School locations:
    • Washington (1 campus)
    Areas of study you may find at University of Washington include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Undergraduate: Bachelor
    • Visual and Performing Arts
      • Dance
      • Design and Applied Arts
      • Drama and Theatre Arts
      • Fine Arts and Studio Art
      • Musical Arts
        • Jazz
        • Music Composition and Theory
        • Music History and Literature
        • Music Merchandising and Management
        • Music Performing
        • Musical Conducting
        • Musicology and Ethnomusicology
        • Piano and Organ
        • Stringed Instruments
        • Voice and Opera
      • Photography, Film, and Video

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Source: Bureau of Labor Statistics