Public Announcer: Job Description & Career Info
Because the job market for public announcers is competitive, it helps to have an education in broadcasting from a broadcasting school, technical school or college. Applicants must also have extensive on-the-job training and work up from entry-level positions as production assistants or researchers. Related positions that require similar skills include reporters, analysts, translators, interpreters, sales representatives and public relations specialists.
Career Definition: Public Announcer
A public announcer can either work in radio or television broadcasting, performing various tasks both on air and off. Duties include presenting news, sports and weather, announcing station program or public service information, conducting interviews, moderating discussions, providing event commentary, making promotional appearances, researching and writing news copy. Smaller stations may require even more tasks, such as operating the control board, selling airtime to advertisers, keeping a program log, monitoring transmitters and producing recorded material.
How to Become a Public Announcer
Required Education for a Career in Broadcasting
Technical positions in broadcasting generally do not require a college degree, but sales, management and professional occupations do. A bachelor's degree in journalism, English or communications provides a good foundation for a broadcasting career. Students may also pursue a 2-year program in broadcasting at a community college or a broadcast trade school program that can be completed within 6-12 months. Broadcasting program courses focus on broadcast history, communications training, studio work, voice training, programming, digital audio production, broadcast performance and journalism. Employment at a college radio or television station or an internship with a professional station can provide a competitive edge.
Skills Required for a Career as a Public Announcer
According to Career Info Net, www.acinet.org, skills that are helpful for a career as a public announcer include excellent public speaking ability, reading comprehension, social awareness, time management and active listening. Technological savvy is also important, particularly as it pertains to broadcasting equipment. It is also helpful to have specialized knowledge on certain topics, such as business, sports, health, politics or finance.
Career and Economic Outlook for Broadcasting
According to the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), the employment of Public Announcers is expected to grow by 5% between 2010 and 2020. While many broadcasting companies are consolidating and increasing their use of syndicated programs, resulting in a lower demand for announcers, the BLS reports that jobs in radio and television broadcasting are expected to increase by about 7% between 2010 and 2020, due somewhat to the growth of satellite stations and national news. The BLS also reported that the average annual broadcasting salary for a Public Announcer in 2012 was $40,070, with earnings being higher in large metropolitan areas.
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