Publicity Manager: Job Duties and Requirements for Becoming a Publicity Manager
Publicity Managers help individuals and businesses gain visibility in the public eye. They enable people and companies to gain a favorable impression within the community, a task which has grown in importance over the years. A bachelor's degree is needed for a Publicity Manager career, but graduate degrees are also offered for advancement possibilities. Job growth and wages are expected to climb over the years because of the growing demand for Publicity Managers.
Career Definition: Publicity Manager
Publicity Managers, also referred to as Public Relations Managers, work with individuals and companies in an attempt to help them earn favorable press in the media. Having great people skills is a must for Publicity Managers; the job requires one to have an abundance of contacts at newspapers, magazines, television stations and other outlets. Most firms demand at least a bachelor's degree for entry-level positions; moving up the ranks may require a higher degree.
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Required Education for a Career as a Publicity Management
Many colleges and universities offer undergraduate programs to prepare students for Publicity Manager careers, and master's and doctoral degrees are also possible for this field. Degrees that offer good preparation for Publicity Managers include a Bachelor of Arts in Public Relations, a Bachelor of Arts in Communication, a Bachelor of Arts in Journalism, a Bachelor of Science in Marketing, a Master of Arts in Public Relations and a Doctorate in Public Relations. Students in these programs can expect to take classes in writing, marketing, computer science, public speaking, psychology, sociology and communication theory.
Skills Required for a Career as a Publicity Manager
Publicity Managers must have stellar people skills because the ability to influence media members in the favor of an employer requires a subtle touch. Organizational skills are also necessary so that Publicity Managers are able to contact sources at the drop of a hat. Publicity Managers must also have excellent writing and communication skills; they frequently draft press releases and speak to large groups of people.
Career and Economic Outlook for Publicity Management
The Bureau of Labor Statistics (BLS) reported that 320,000 jobs existed for Public Relations Managers and Specialists in 2010 (www.bls.gov). Job growth is expected to be 21% from 2010 to 2020; more and more businesses are placing an emphasis on having a favorable opinion in the public, thus creating a need for more Publicity Managers. As of May 2012, the median salary for public relations and fundraising managers was $95,450; the salaries for those at the top of the field were upwards of $180,480.
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