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Top Schools for Business Marketing

Business marketing programs explore the techniques used to sell products, services or a company's image to the public. Top schools offering programs in the field include Northwestern University, the University of California - Berkeley and the University of Pennsylvania.

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Top Business Marketing Colleges and Schools

1. Northwestern University in Evanston, IL

Northwestern University is a private school serving approximately 18,800 students annually. It was ranked 12th by U.S. News and World Report among national universities in 2011, and its Master of Business Administration (MBA) program with a major in marketing, offered through the Kellogg School of Management's Marketing Department, ranked first among such programs in the same year. Kellogg's MBA program was ranked fourth among full-time MBA programs in the country by Bloomberg Businessweek in 2010.

The MBA program also offers a major in marketing management. While the marketing major provides students a broad understanding of the field applicable to management careers, students in the marketing management major are trained more formally in application of key concepts in preparation for careers structured specifically around marketing. A Doctor of Philosophy (Ph.D.) program in marketing is also offered for students who wish to teach and conduct research on marketing.

2. University of Pennsylvania in Philadelphia, PA

One of the Ivy League schools, the University of Pennsylvania placed fifth on U.S. News and World Report's national universities list in 2011; the magazine also ranked the university first for its undergraduate marketing program and second for its MBA program in marketing. Penn's MBA program was ranked third in the nation among full-time offerings in 2010 by Bloomberg Businessweek. The Wharton School houses the Marketing Department, which offers a Bachelor of Science (B.S.) in Marketing. At the graduate level, the department offers an MBA in Marketing and a Ph.D. in Marketing.

3. University of California - Berkeley

U.S. News and World Report ranked the University of California - Berkeley's Haas School of Business in 2011 as the seventh best in the nation for its graduate programs. The Haas School of Business offers an MBA with an emphasis on marketing; the school's part-time MBA program was ranked third in the nation by Bloomberg Businessweek in 2009. Also available is a Ph.D. in Marketing program. The university additionally offers a Professional Certificate in Marketing through its continuing education division.

List of Ten Good Business Marketing Schools

School Name Distinction Location
Duke University Offers cross-continent, global and weekend MBAs Durham, NC
Indiana University Albert Haring Symposium affords doctoral business students a forum to present research Bloomington, IN
Northwestern University Short-term executive education programs available in topics such as sales force performance, marketing strategy, branding and distribution Evanston, IL
Stanford University Ph.D. program tracks in behavioral and quantitative marketing Stanford, CA
University of California - Berkeley Ph.D. program tracks in marketing science and consumer behavior Berkeley, CA
University of Michigan - Ann Arbor Bachelor of Business Administration (BBA) Marketing Club for students Ann Arbor, MI
University of North Carolina at Chapel Hill Emphasis on one-on-one collaboration between Ph.D. marketing students and faculty members Chapel Hill, NC
University of Pennsylvania Multiple secondary concentrations offered to undergraduates in the marketing program Philadelphia, PA
University of Texas at Austin The Center for Customer Insight and Marketing Solutions brings together students and teachers with industry members Austin, TX
University of Wisconsin - Madison Houses the A.C. Nielsen Center for Marketing Research and Center for Brand and Product Management Madison, WI
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