Top Schools for Business Marketing
Read about programs in business marketing, which cover the techniques used to brand companies or sell products and services. Learn about the degree options at three top universities, and find a list of other schools in the U.S. that offer programs in business marketing.
Top schools offering programs in business marketing include Northwestern University, the University of California in Berkeley and the University of Pennsylvania, an Ivy League institution. All three universities offer high-ranking Master of Business Administration in Marketing programs; students can also earn a Doctor of Philosophy in the same field of study. A high-ranking undergraduate marketing program is available at the University of Pennsylvania.
Top U.S. Schools with Business Marketing Programs
1. Northwestern University in Evanston, IL
Northwestern University is a private school that ranked 12th among national universities in 2011, according to U.S. News & World Report. Additionally, the university's Master of Business Administration (MBA) in Marketing program, offered through the Marketing Department at the Kellogg School of Management, ranked first in the country for the same year. Kellogg's full-time MBA program also placed fourth among its peers by Bloomberg Businessweek in 2010.
MBA students can also pursue a graduate program in marketing management. While the marketing program provides students with a broad understanding of the field and can help them prepare for a variety of related careers, aspiring professionals in the marketing management program are trained more formally in the use of key marketing concepts. Students who wish to teach and conduct research can apply to the Doctor of Philosophy (Ph.D.) in Marketing program.
2. University of Pennsylvania in Philadelphia, PA
One of eight Ivy League schools, the University of Pennsylvania ranked fifth on U.S. News & World Report's list of national universities in 2011. The university also placed first and second respectively for its undergraduate and MBA marketing programs, as designated by USN&WR for the same year. Additionally, Bloomberg Businessweek ranked the full-time MBA program third among its peers for 2010. The university's Wharton School houses the Marketing Department, where undergraduates can earn a Bachelor of Science (B.S.) in Marketing; graduate programs include an MBA and a Ph.D. in Marketing.
3. University of California - Berkeley
In 2011, U.S. News and World Report ranked the University of California in Berkeley seventh for its graduate MBA in Marketing program, available through the Haas School of Business. In addition, the school's part-time MBA program ranked third in the nation by Bloomberg Businessweek for 2010. Graduate programs also include a Ph.D. in Marketing. A Professional Certificate in Marketing is available through the university's continuing education division.
List of Ten Good Business Marketing Schools
|Duke University||Offers cross-continent, global and weekend MBAs||Durham, NC|
|Indiana University||Albert Haring Symposium affords doctoral business students a forum for their research||Bloomington, IN|
|Northwestern University||Short-term executive education programs available in sales force performance, marketing strategy, branding and distribution, among other areas||Evanston, IL|
|Stanford University||Ph.D. program offers tracks in behavioral and quantitative marketing||Stanford, CA|
|University of California - Berkeley||Ph.D. program offers tracks in marketing science and consumer behavior||Berkeley, CA|
|University of Michigan - Ann Arbor||Bachelor of Business Administration (BBA) Marketing Club||Ann Arbor, MI|
|University of North Carolina at Chapel Hill||Emphasis on one-on-one collaboration between Ph.D. marketing students and faculty members||Chapel Hill, NC|
|University of Pennsylvania||Multiple secondary concentrations offered to undergraduates in the marketing program||Philadelphia, PA|
|University of Texas at Austin||Center for Customer Insight and Marketing Solutions brings students and teachers together with industry members||Austin, TX|
|University of Wisconsin - Madison||Houses the A.C. Nielsen Center for Marketing Research and Center for Brand and Product Management||Madison, WI|
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