Top Schools for Marketing Management
Those interested in how businesses create, advertise and deliver goods and services to customers may want to study marketing management. Business schools usually offer marketing management programs, and students can earn a Master of Business Administration (MBA) with a concentration in marketing. Most business schools also have undergraduate and doctorate programs in marketing.
Top Marketing Management Schools
1. Emory University in Atlanta, GA
Emory University has over 13,000 enrolled students taking courses across 10 schools and colleges. Emory has been recognized for its commitment to community service, including receiving the 2008 Presidential Award for General Community Service. Emory's Goizueta Business School was ranked fifth on Bloomberg Businessweek's 2012 list of best undergraduate business schools, and the graduate marketing program was ranked the 22nd-best in the U.S. by U.S. News and World Report in 2012.
At Emory, marketing students learn through lab courses that center on solving problems for outside businesses. Students can choose from electives in strategy, sales and business development, consumer behavior, non-profit marketing and biotechnology market analysis. Students in the marketing analytics certificate program (EmoryMAC) participate in an annual marketing analytics conference, where executives, faculty and students convene to apply marketing theory to practical situations.
2. University of North Carolina at Chapel Hill
In 2012, U.S. News and World Report ranked the University of North Carolina - Chapel Hill (UNC) 29th on its list of best national universities, and in 2010, Washington Monthly ranked UNC - Chapel Hill 13th on its list of top national universities. UNC's Kenan-Flagler Business School, which has a top marketing program according to Bloomberg Businessweek in 2012, offers an MBA marketing concentration that emphasizes marketing strategy and analysis, customer management and product management. Students learn through case studies and small-group experiences. For selected students, a leadership immersion course helps students build leadership skills through personalized coaching, team competitions, simulations and outdoor team-building activities.
3. University of Wisconsin in Madison
With over 42,000 students, the University of Wisconsin - Madison (UW - Madison) is the largest of the 13 campuses that comprise the University of Wisconsin system. UW - Madison was ranked in 2012 among the 50 best national universities by U.S. News and World Report. The Wisconsin School of Business, established in 1900, is one of the oldest business schools in the U.S. The marketing program at Wisconsin was ranked 4th-best in the world in 2011 by the Financial Times of London. UW - Madison's School of Business offers degree and research opportunities through the A.C. Nielsen Center for Marketing Research and the Center for Brand and Product Management. There are over 50 clubs and organizations for business students, including the Graduate Marketing Network.
Ten Good Schools for Marketing Management
|Dartmouth College||Tuck Marketing Club for business students||Hanover, NH|
|Duke University||Business School offers exchange programs, international trips, global consulting initiatives, clubs and networking||Durham NC|
|Emory University||Student to faculty ratio in business school is 5:1||Atlanta, GA|
|Loyola University Chicago||Business program includes elective courses in sport marketing and sport sponsorship||Chicago, IL|
|Northwestern University||Ranked best graduate marketing program by U.S. News and World Report in 2012||Evanston, IL|
|University of North Carolina||Leadership Program provides business students with personalized coaching from faculty and successful business executives||Chapel Hill, NC|
|University of Pennsylvania||Joint major in marketing and operations management available||Philadelphia, PA|
|University of Southern California||The Global Branding Center at USC's Marshall School of Business||Los Angeles, CA|
|University of Texas||Student chapter of the American Marketing Association||Austin, TX|
|University of Wisconsin||Ranked ninth-best undergraduate marketing program in U.S. News and World Report in 2012||Madison, WI|
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