Top Schools for Marketing Management
Find out which top schools offer programs in marketing management. Read about the study options at three universities, and find a table with at-a-glance information about other schools in the U.S. that provide instruction in marketing management.
In general, marketing management programs teach students how to create, advertise and deliver goods and services to customers. They are typically offered through university business schools and can lead to an undergraduate degree or a Master of Business Administration (MBA) with a concentration in marketing. Three of the top schools include the Goizueta Business School at Emory University, the Kenan-Flagler Business School at the University of North Carolina and the Wisconsin School of Business at the University of Wisconsin.
Top Marketing Management Schools
1. Emory University in Atlanta, GA
Emory University's Goizueta Business School ranked fifth on Bloomberg Businessweek's list of best undergraduate business schools for 2012. USN&W also ranked the graduate marketing program 22nd in the country for the same year. At Emory, marketing students take lab courses that focus on solving problems for outside businesses. They can also choose from electives in sales and business development, consumer behavior, non-profit marketing and biotechnology market analysis.
In addition to the degree programs, the university offers a marketing analytics certificate program (EmoryMAC). Program features include an annual marketing analytics conference, where executives, faculty and students convene to apply marketing theories to practical situations.
2. University of North Carolina at Chapel Hill
In 2012, U.S. News & World Report ranked the University of North Carolina in Chapel Hill (UNC) 29th among national universities. In 2010, it also placed 13th on Washington Monthly's list of top national universities.
UNC's Kenan-Flagler Business School, which was cited by Bloomberg Businessweek in 2012 for the quality of its marketing program, offers an MBA with a concentration in marketing. Program emphasis is on marketing strategy and analysis, customer management and product management. Students learn through case studies and small-group experiences. A select group of students can also pursue a leadership immersion course, which helps them build management skills through personalized coaching, competitions, simulations and outdoor team-building activities.
3. University of Wisconsin in Madison
The University of Wisconsin in Madison (UW - Madison), the largest of the 13 campuses that comprise the school's system, ranked among the 50 best national universities in 2012, according to U.S. News & World Report. The university's Wisconsin School of Business is one of the oldest business schools in the U.S. and offered the 4th-best marketing program in the world, as designated by the Financial Times of London in 2011. The school offers degree and research opportunities through the A.C. Nielsen Center for Marketing Research and the Center for Brand and Product Management. Business students also have access to over 50 clubs and organizations, including the Graduate Marketing Network.
Ten Good Schools for Marketing Management
|Dartmouth College||Tuck Marketing Club for business students||Hanover, NH|
|Duke University||Business school offers exchange programs, international trips, global consulting initiatives, clubs and networking opportunities||Durham NC|
|Emory University||Student-faculty ratio in the business school is 5:1||Atlanta, GA|
|Loyola University Chicago||Business program includes electives in sport marketing and sport sponsorship||Chicago, IL|
|Northwestern University||Ranked best graduate marketing program by U.S. News & World Report in 2012||Evanston, IL|
|University of North Carolina||Through the Leadership Program, students receive personalized coaching from faculty and successful business executives||Chapel Hill, NC|
|University of Pennsylvania||Joint major in marketing and operations management||Philadelphia, PA|
|University of Southern California||Marshall School of Business includes the Global Branding Center||Los Angeles, CA|
|University of Texas||Student chapter of the American Marketing Association||Austin, TX|
|University of Wisconsin||Ranked ninth-best undergraduate marketing program by U.S. News & World Report in 2012||Madison, WI|
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