Web Content Manager: Job Description and Requirements
Web content managers typically oversee the content presented on websites. They may also monitor website traffic, make sure the website is working properly and respond to website feedback. A career in this field usually requires some level of education and experience in a computer-related field. In addition, employers may require knowledge in website development or content management systems.
Job Description of a Web Content Manager
A web content manager is typically responsible for the content that appears on a website. They are typically in charge of content producers, content placement and content quality. Content managers are often part of the creative team that designs and structures the website.
Managers also work with the site's content producers, determining the type, quality and quantity of content needed for the website. They may assign projects, edit content and manage the employees who work with the website's content. Other duties may include monitoring the site's statistics, such as user demographics, traffic flow and search engine placement.
Requirements to become a Web Content Manager
Employment requirements for content managers vary by employer, but usually it's a combination of education, computer aptitude, experience and ongoing training. Some employers will allow applicants to supplement a lack of educational qualifications for hands-on experience working in computers and the Internet.
Individuals interested in becoming a web content manager will usually need a certificate or an undergraduate degree in a computer science field. Some employers may accept a degree in a related area, such as marketing, communications or writing, as long as the applicant also has training in computer technology or content management.
Entry-level web content management positions typically require a certificate or associate's degree; although more advanced positions may require a bachelor's degree. Coursework for certificate and associate's programs generally include advanced mathematics, HTML, database management and network systems.
Bachelor's programs in computer science typically take four years to complete and provide an in-depth study of Internet technology and computer systems. Coursework may include software design, programming languages, operating systems, database security and algorithm practices.
A wide range of professional associations and content management systems (CMS) manufacturers offer certification for web content managers. Managers can earn certification in specific CMS software programs by completing training courses and passing a skills-assessment exam designed by the product's manufacturer. Professional organizations, such as the Association for Information and Image Management (AIIM), offer different types of certification in this area.
Due to the fast-paced developments in the technology industry, continuing one's education with workshops, courses and professional development opportunities is required for most content managers. Software companies, schools and professional associations offer additional training in this field. AIIM has continuing education classes in areas such as content delivery, content production systems and web content trends.
Career Outlook and Salary Information
The U.S. Bureau of Labor Statistics (BLS) reports that the number of jobs for information security analysts, web developers and computer network architects - which includes web content managers - is expected go up by 22% from 2010-2020, a better than average rate (www.bls.gov). The median salary earned by people working in these jobs was $77,990 in May 2012, per the BLS.
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