What Can You Do With a Public Relations Major?

Job titles for public relations majors include marketing manager, speech writer, event coordinator, lobbyist, press secretary and media planner. Job opportunities vary depending upon what degree is held. For example, those holding a graduate degree may find work in management positions.

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Job Options for Public Relations Majors

Public relations majors can find employment in a number of settings, including businesses, nonprofit organizations, government agencies and the entertainment industry. A degree in public relations can lead to a variety of job opportunities, including work as a public relations specialist, marketing assistant, account executive, campaign speech writer, media planner, lobbyist and press agent.

Job options for public relations majors vary depending upon degree level. Graduates holding a master's degree, for example, are more likely to work in managerial positions as corporate communications directors, marketing managers or directors of investor relations.

Salaries of Public Relations Majors

According to, median salaries of public relations-related careers in March 2014 were:

  • Account coordinator - $35,001
  • Marketing assistant - $36,640
  • Event coordinator - $36,942
  • Public relations specialist - $42,916
  • Account executive - $46,639
  • Marketing coordinator - $39,532
  • Public relations manager - $58,775

Coursework in a Public Relations Program

Typical coursework for public relations majors focuses on such topics as advertising, speech writing, political campaigns, image management, marketing, promotion and public relations writing.

Writing courses are important because graduates usually hold jobs that require a great deal of writing. These positions may require employees to compose press releases, campaign speeches, newsletters, public service announcements and media alerts.

Job Outlook

According to the U.S. Bureau of Labor Statistics (BLS), the number of jobs for public relations specialists was predicted to grow 12% between 2012 and 2022. Opportunities are expected to be best for graduates with internship or other work-related experience.

The BLS also noted that employment opportunities for public relations managers were expected to increase 13% between 2012 and 2022. Job opportunities are expected to be best for those with prior work experience, creativity and strong communication skills.

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Source: Bureau of Labor Statistics