Copywriting Degree Programs with Course Information

Get information about degree programs that offer studies in copywriting. Read about levels of study, prerequisites and course information. Also find out about employment outlook for copywriters and similar professions.

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Essential Information

Copywriting degree programs are rare, but individuals interested in entering this field can prepare by completing related degree programs. Many copywriting positions require only a bachelor's degree with a liberal arts education. Degrees are typically sought in professional writing or communications and result in a Bachelor of Arts. The curriculum offers study in basic topics in mass communications, media writing and advertising. Professional writing bachelor's programs tend to offer more writing-focused coursework than communications programs.

For professionals wishing to enhance their writing skills, graduate certificate programs in professional writing are available. Graduate certificate programs generally require the completion of 15-18 credits and cover rhetoric theory, linguistics and technical writing.


Bachelor of Arts in Communication

Bachelor of Arts in Communication degree programs provide a liberal arts education. Many schools allow students to choose a concentration track, such as journalism, advertising or marketing. Undergraduate communication degree programs encourage students to participate in an internship in their chosen concentration track.

Educational Prerequisites

Students must have completed high school or obtained a GED to enroll in a bachelor's degree program. Most programs require students to submit a personal statement or letter of intent and ACT or SAT scores.

Program Coursework

Students are exposed to coursework that introduces them to the various types of communication. Course topics include:

  • Writing for media
  • Mass communication
  • Human behavior and language
  • Communication studies
  • Advertising

Bachelor of Arts in Professional Writing

Professional writing degree programs are career-oriented in nature, but most programs include a liberal arts education. Typically, professional writing degree programs are found within English departments. Students are introduced to practical topics that develop professional skills. Most programs require students to build a portfolio of work, which is useful in the work world, and many encourage an internship. A high school diploma or equivalent is the main educational prerequisite for a professional writing program.

Program Coursework

In addition to the general education requirements of the bachelor's degree, coursework includes topics in writing styles, context, editing and culture.

  • Professional writing introduction
  • Multimedia writing
  • Rhetoric, culture and persuasion
  • Professional writing style and grammar
  • Publishing and editing

Graduate Certificate in Professional Writing

Professional writing graduate certificate programs are designed for working professionals. These programs provide opportunities to enhance or develop skill sets for career advancement or change. Professional writing certificate programs include the most current topics in the field, such as writing for digital media.

Educational Prerequisites

For entry into a graduate certificate program in professional writing, individuals must have completed a bachelor's degree program. In addition to submitting transcripts, individuals are required to write a statement of purpose as a part of the application process.

Program Coursework

Students are introduced to advanced topics in professional writing, such as the ones listed below:

  • Theory of rhetoric
  • Writing persuasively
  • Research methods and principles
  • Linguistics
  • Business and technical writing

Employment Outlook

The U.S. Bureau of Labor Statistics (BLS) indicates that employment for writers and authors, including copywriters, is projected to grow by about six percent between 2010 and 2020. In May 2012, the national median salary for writers and authors was $55,940 a year (www.bls.gov).

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Popular Schools

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    What is your highest level of education?

  • Minimum eligibility requirements:
    • All degree applicants must have a Bachelors degree or higher
    • Post-Master's Certificate degree applicants must have a Masters degree or higher
    School locations:
    • Maryland (1 campus)

    Classroom-Based Programs

    • Master
        • MA in Science Writing
        • MA in Communication

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be 21 years of age or older and have completed some college or 24 years of age or older and a high school graduate for a Bachelor's degree
    • Masters degree applicants must have a Bachelors degree
    • Doctorate degree applicants must have a Masters degree
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Undergraduate applicants must be a high school graduate or have completed GED and completed some college. Master's degree applicants must have a bachelor's or higher.
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning
    • California (1 campus)
    • Georgia (1)
    • Michigan (1)

    Online and Classroom-Based Programs

    Do you prefer online or campus based learning?

  • Minimum eligibility requirements:
    • Must live within close proximity to school locations
    • Must be graduated from high school by 2011
    School locations:
    • Minnesota (1 campus)

    Classroom-Based Programs

    • Associate
        • Associate - Radio Broadcasting

    What is your highest level of education?

Other Schools:

  • School locations:
    • Michigan (1 campus)
    Areas of study you may find at Michigan State University include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Non-Degree: Coursework
      • Undergraduate: Bachelor
    • Communications and Journalism
      • Communication Studies
      • Comparative Language Studies and Services
      • Digital, Radio, and Television Communication
      • English Composition
        • Writing
      • English Language and Literature
      • Foreign Language and Literature
      • Journalism
      • Public Relations and Advertising
  • School locations:
    • Iowa (1 campus)
    Areas of study you may find at Iowa State University include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Undergraduate: Bachelor
    • Communications and Journalism
      • Communication Studies
      • Comparative Language Studies and Services
      • English Composition
        • Writing
      • English Language and Literature
      • Foreign Language and Literature
      • Journalism
      • Public Relations and Advertising

Popular Schools

Avg. Wages For Related Jobs

Source: Bureau of Labor Statistics