Tourism Promotion Operations

The field of tourism promotion operations involves marketing services within the tourism industry. Undergraduate and graduate degree programs prepare participants to work in tourism promotion operations for travel agencies, airlines, resorts and theme parks. Continue reading to learn more about tourism promotion operations and the degree programs in the field to determine if it's a good fit for you.

Inside Tourism Promotion Operations

The field of tourism promotion operations deals with marketing tourism services using promotional tools. A tourism degree program combines the disciplines of marketing, business and personnel management pertaining to managing tourism businesses. Some degree programs and specializations offer training specifically in tourism promotions.

To prepare for entry-level positions in tourism promotion, students can pursue associate's, bachelor's and master's degree programs in tourism, tourism administration or tourism management, all of which provides practical instruction in travel and tourism operations. Through an associate's degree program, enrollees learn to identify and meet travelers' needs through courses in hospitality, convention management, restaurant management and hotel operations. Bachelor's degree programs are the most common and include courses in accounting, food production, operations control, marketing strategy, facilities management, tourism management, travel marketing and financial analysis. Master's level coursework includes studies in tourism planning and management, financial management for travel agencies, tourism development, operating tourism services, destination promotion and planning group tours. Most degree programs have internship requirements and some require that participants conduct research related to the tourism industry.

Graduates can work for airlines, travel agencies, resorts, theme parks and government tourism agencies as lodgings managers, travel agents, event planners and marketing managers. Responsibilities could include generating business for the hotel, promoting the locale as a tourist destination and organizing events. According to the U.S. Bureau of Labor Statistics (BLS), communication, self-discipline, the ability to concentrate on details, business acumen and marketing skills are valuable for careers in this field (www.bls.gov).

The BLS projected that, between 2008 and 2018, employment would decrease by one percent for travel agents. However, the BLS projected that employment would increase by five percent for lodging managers, by 12% for marketing managers and by 16% for event planners. As of May 2010, the median annual salary for travel agents was $31,870, $45,260 for event planners and $46,880 for lodging managers. Marketing managers made a median annual salary of $112,800 as of May 2010, according to the BLS.

Learn More about Tourism Promotion Operations

Tourism promotions operations affect the day-to-day management and promotion of businesses within the tourism industry. Whether you're interested in positions in tourism management or marketing, Education-Portal.com can provide you with resources to make sound decisions regarding your future.

Degree Options

The following pages cover degree programs in tourism, tourism marketing and tourism management, including studies in promotions operations. Learn about the specifics of the degree programs, the program requirements and some schools that offer tourism programs.

Distance Learning Options

Learn about some of the tourism courses and the degree programs available through distance learning. You can also identify the requirements and expectations for distance learning degree programs.

Career Options

The following pages include some of the careers you can pursue in tourism. Explore Education-Portal.com on your own to learn more about job opportunities in tourism management and marketing.

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