Public Relations and Advertising
Public relations and advertising professionals promote a product or service through strategic marketing campaigns. Some workers specialize in a particular industry, while others represent many different products and clients. If you want to find out if a career in advertising or public relations is right for you, read on to learn more.
Inside Public Relations and Advertising
Entry-level public relations and advertising professionals provide services such as writing advertising copy, drafting press releases and creating audio visual products. Middle-level professionals in this field meet with clients, gather information on specific product needs, create advertising budgets and schedule promotional events. Managers and executives may supervise middle- and entry-level level advertising professionals, design research projects, develop outreach programs and provide organizational leadership.
The U.S. Bureau of Labor Statistics (BLS) reported that although a 4-year degree is required for most advertising and public relations positions, some employers might also require a master's degree in the business field (www.bls.gov). Students may also wish to earn a master's or doctoral degree if they're looking to conduct research or teach marketing and public relations.
According to the BLS, jobs in the public relations and advertising services industry are predicted to increase by eight percent between 2008 and 2018, which is slower than average. Graduates should expect competition when entering the public relations field and might want to complete an internship before applying for jobs.
The BLS reported that public relations specialists earned a median wage of $52,090 as of May 2010. Those who speak foreign languages might have greater employment opportunities in this field. Advertising and promotions managers, according to the BLS, are also needed to help clients transition from traditional marketing in television and print to other advertising mediums, like the Internet. The BLS reported that the median annual salary for advertising and promotions managers was $83,890 as of May 2010.
Learn More About Public Relations and Advertising
The type of public relations and advertising career you might pursue depends on position you wish to enter and the degree you plan on earning. Education-Portal.com can help you decide which programs, career paths and distance learning choices are right for you.
Most employers look for a 4-year degree when hiring advertising and public relations workers. However, you can also earn a graduate degree if you're looking for a supervisory or research position.
- Public Relations Degree Options
- Bachelor's Degrees in Public Relations
- Bachelor's Degrees in Advertising
- Master's Degree in Advertising and Public Relations
- Doctor of Philosophy in Public Relations
Distance Learning Options
Online options are available most often in the field of public relations. You can earn a certificate, bachelor's degree or master's degree in public relations online.
- Online Certificate in Public Relations
- Online Bachelor's Degree in Public Relations
- Online Bachelor's Degrees in Advertising
- Online Courses in Advertising
- Online Public Relations Courses
If you enter a career in advertising or public relations, you might work as a publicist, advertising agent or manager. You can find more articles on Education-Portal.com if you want to learn about other career options.
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