Do you look at billboards or ads in the newspaper and re-design them in your head? Are you interested in a sales or customer service career? If you answered yes to any of these questions, a career in advertising may be for you! Keep reading to learn more about academic programs and job opportunities in this field.
The broad field of advertising includes many different types of careers, such as copywriting, graphic design, advertising sales and advertising management. Copywriters prepare written material for print advertisements. These professionals often work closely with clients to create catchy slogans and other copy needed for an advertising campaign. Additional duties may include writing scripts for television or radio advertisements.
Graphic designers determine the visual needs of an advertising campaign. Designers may prepare fonts, illustrations or digital graphics that capture a campaign's intended message.
Advertising sales agents - sometimes referred to as account executives - primarily work for media organizations that sell advertising space to regional or national businesses. Relationship building is very important for these professionals; a successful sales agent understands a potential client's needs and offers the right solutions. Advertising managers often supervise a team that includes copywriters, graphic designers and sales agents. In some cases, managers help prepare advertising campaign budgets.
A career in the advertising industry often requires completion of a bachelor's degree program. Some universities offer bachelor's degrees in advertising, while others offer bachelor's degree programs in communication or journalism with a concentration in advertising. Common course topics include copywriting, reporting and writing for media, multimedia production, media planning, account management and strategic communication. Students may also use available internship opportunities to gain professional experience before graduation.
Aspiring advertising designers may pursue a bachelor's degree in graphic design. These programs often include courses like painting, 3-dimensional design techniques, color theory and computer graphics. Students also learn how to use professional computer design programs, like Adobe Illustrator and Final Cut Pro.
The outlook and salary for a career in advertising varies by position. For instance, according to the U.S. Bureau of Labor Statistics (BLS), the number of employed advertising and promotions managers was not expected to increase or decrease between 2008 and 2018 (www.bls.gov). Managers with a good understanding of social media techniques and new technologies are predicted to experience the best employment opportunities during this time.
The number of employed writers in the advertising and public relations industries, however, is projected to increase by roughly 17% from 2008-2018, as noted by the BLS. The number of sales agents working in these industries is expected to grow by almost 28% during this time period.
As of May 2010, advertising and promotions managers earned a median annual income of $83,890. Writers and authors working in the advertising and public relations industry made an average annual wage of $73,710 during the same year, as reported by the BLS. The average annual wage for graphic designers in the advertising industry was $49,140 in 2010. Advertising sales agents earned a median annual salary of $45,350 during the same time.
Learn More About Advertising
Advertising is a broad field that offers a variety of training and career options. The Education-Portal.com articles listed below can help you determine which path meets your needs.
Advertising degree programs are available at the associate's, bachelor's and master's levels. Some programs emphasize advertising and public relations topics, while others may explore business concepts with a concentration in advertising or marketing. A link is included for aspiring advertising designers interested in graphic design bachelor's programs.
- Associate's and Bachelor's Degrees in Advertising
- Advertising Master's Programs
- Advertising Management Programs
- Master's Degrees in Advertising and Public Relations
- Marketing and Advertising Master's Programs
- Bachelor's Degrees in Graphic Design
These articles examine the job responsibilities of advertising professionals, including sales agents, copywriters, directors and graphic designers.
- Commercial Advertising Positions
- Advertising Sales Agent
- Advertising Director
- Advertising Copywriter
- Advertising Designer
Distance Learning Options
Some schools offer online programs in advertising, marketing and graphic design. Read on to see if distance learning fits into your schedule.
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