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Entertainment Business Degree Programs with Career Information

Learn about bachelor's and master's degree programs in entertainment business. Find out about popular career options and the employment outlook in this field.

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Essential Information

Entertainment business degree programs emphasize the business side of the entertainment industry, including the management, production, distribution and manufacture of mass media entertainment. These programs help prepare students for careers in entertainment management and entertainment media production. Bachelor's degree programs and MBA programs with entertainment business specializations are both available.


Bachelor's Degree in Entertainment Business

Bachelor of Science degree programs that focus on entertainment business are typically found under program names such as 'entertainment and media business' or 'entertainment, media and technology business'. These programs emphasize core business skills, such as marketing, finance, and management, as well as media formats, such as video, film, Internet media and music media. In addition, students learn how to create, manage, distribute and market entertainment media and talent.

Educational Prerequisites

Students must have obtained a high school diploma or equivalent to apply for most entertainment business degree programs. In addition, students must meet their chosen institutions' application criteria, which may include written essays about why they wish to join the program.

Program Coursework

In addition to their general education coursework, students must typically complete around 60 hours of core coursework in entertainment business to obtain their degrees. Program coursework includes:

  • Film and television distribution
  • Marketing
  • Advertising management
  • Entertainment law
  • Media planning
  • Negotiation
  • Producing for film or television
  • Entrepreneurship
  • Applied ethics
  • Accounting

Popular Career Options

Students who obtain a Bachelor of Science degree from an entertainment business program go on to a variety of entertainment business careers. Popular career options include:

  • Producer
  • Publicist
  • Marketing director
  • Talent manager
  • Public relations specialist

Master of Business Administration in Entertainment Business

Students interested in pursuing a master's degree in entertainment business typically enroll in a Master of Business (MBA) program that offers a concentration or specialization in entertainment business. Often, these concentrations will be found under names such as 'entertainment business and management or entertainment' and 'management and technology' specialization. These programs focus on advanced business concepts such as executive leadership, entertainment business finance and brand development, combining theoretical research with practical applications such as internships. In addition to business skills, students develop skills in areas such as organization, analysis, critical thinking and communication.

Educational Prerequisites

To apply to an entertainment business MBA program, students must have obtained a bachelor's degree from an accredited college or university. Some programs may require students to have completed specific business coursework, such as economics, business management and accounting, prior to or in conjunction with their master's degree coursework.

Program Coursework

MBA programs in entertainment business typically require the completion of around 45 hours of coursework. Most programs require a capstone or final project or a master's thesis for degree completion. Typical courses required in entertainment business MBA programs include:

  • Financial statement analysis
  • Entertainment and media industries
  • Advanced entertainment law
  • Accounting issues in entertainment business
  • Marketing and brand management
  • Corporate strategy and finance
  • Entertainment media publishing
  • Media distribution

Popular Career Options

Employment for entertainment business MBA's can vary. The U.S. Bureau of Labor Statistics predicted in 2008 that most entertainment business-related jobs would increase by about 11% between 2008 and 2018; however, because the industry is extremely competitive, jobs may be difficult to obtain. Popular career options for entertainment business MBA graduates include:

  • Casting director
  • TV or film producer
  • Artist manager
  • Artist relations manager
  • Music producer
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