Bachelor's - Technical Management: Sales and Marketing

Official Program Name:

Bachelor's degree program in Technical Management with a concentration in Sales and Marketing

School Offering Program:

DeVry University

Degree Level:

Bachelor's

Program Prerequisites:

Students enrolled in DeVry University's programs may need to satisfy minimum requirements before beginning the program, including having already earned a high school diploma or equivalent. Having earned an associate degree in communications or a related field could shorten the completion time of the bachelor's degree program.

Program Description:

Students of the Bachelor's degree program in Technical Management with a concentration in Sales and Marketing at DeVry University have the opportunity to learn how to apply leadership, decision-making and creative skills to assist businesses in the promotion of their products and services in a global marketplace. Concentration courses cover market research methods, media relations and publicity, sales management, international marketing techniques, consumer purchasing habits, product marketing, and online marketing strategies. Core coursework focuses on business operations, project management, data analysis, and information systems. A senior project provides students the opportunity to apply what they have learned in the program to real-world situations.

Learning Format:

Online or Campus-Based.

Minimum Credits Required:

122 credit hours.

Financial Aid Available:

DeVry University offers over $29 million in scholarship opportunities to qualified students. Additional financial aid, military service grants, veterans appreciation grants, federal grants, and institutional grants, are available to qualifying students. Eligible students can apply for Federal Stafford or PLUS loans.

Course Topics Covered:

Degree program and course requirements are subject to change. Contact DeVry University to confirm the most accurate information before enrolling in a degree program. Course topics covered in the Bachelor's degree program in Technical Management with a concentration in Sales and Marketing could include:

• Introduction to Business and Technology
• Principles of Management
• Project Management
• Market Research
• International Marketing
• Advertising and Public Relations
• Creativity, Innovation, and New Product Development

Post-Graduation Opportunities

Furthering Your Education:

After completing DeVry University's Bachelor's degree program in Technical Management with a concentration in Sales and Marketing, graduates could enhance their skills by entering a master's degree program. A master's degree could lead to greater professional responsibilities and possible advancement to upper management or executive positions.

Master's degrees that graduates could pursue include, but are not limited to:

• Master of Business Administration
• Master of Science in Public Relations
• Master of Science in Integrated Marketing Communications

Career Paths:

Graduates of DeVry University's Bachelor's degree program in Technical Management with a concentration in Sales and Marketing could pursue careers in corporate communications, marketing, public relations, sales, or advertising. They could work in nearly any type of industry in either the private or public sector.

Entry-level positions graduates could pursue include:

• Sales account executive
• Marketing coordinator
• Public relations specialist
• Advertising assistant