Kaplan University

BS in Business Administration - Marketing

Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing program is designed to provide students with foundational knowledge of business, leadership, and marketing. Read more about this program here.

Official Program Name:

Bachelor of Science in Business Administration with a career focus area in Marketing

School Offering Program:

Kaplan University

Degree Level:

Bachelor of Science

Program Description:

Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing program emphasizes the importance of leadership, communication, decision-making, and problem-solving skills. The curriculum includes general education courses, core courses in business administration, and concentration courses in marketing. Students are also given the opportunity to customize their curriculum with elective coursework.

Learning Format:

Online

Program Length/Total Credits Required:

180 credits. Kaplan University defines an academic year as the time in which a full-time student is expected to complete three terms of instructional time. Full-time students are expected to complete at least 36 credit hours within the academic year.

Financial Aid Available:

Financial aid is available for those who qualify. Aid opportunities include military aid and federal, state, and private lending programs.

Required Courses for a Bachelor of Science in Business Administration with a Career Focus Area in Marketing:

Degree program and course requirements are subject to change. Contact Kaplan University to confirm the most accurate information before enrolling in a program.

Core and Elective Requirements

  • CM 107: College Composition I (5 credits)
  • CM 220: College Composition II (5 credits)
  • CS 204: Professional Presence (3 credits)
  • Choose one of the following (5 credits):
    • MM 150: Survey of Mathematics
    • MM 212: College Algebra
  • Choose one of the following (5 credits):
    • HU 200: Critical Evaluation in the Humanities
    • HU 245: Ethics
    • HU 250: Humanities and Culture
  • Choose one of the following (5 credits):
    • SC 200: Discovering Science - Current Issues in a Changing World
    • SC 235: General Biology I - Human Perspectives
    • SC 246: Fundamentals of Microbiology
    • SC 250: Science for Everyday Life
  • Choose one of the following (5 credits):
    • SS 211: The 1960s - Reshaping the American Dream
    • SS 236: People, Power, and Politics - An Introduction to American Government
    • SS 250: The Technological Revolution - A Social Scientific Approach
  • Open electives (59 credits)

Major Requirements

  • BU 224: Microeconomics (5 credits)
  • MM 255: Business Math and Statistical Measures (5 credits)
  • MT 140: Introduction to Management (5 credits)
  • MT 217: Finance (5 credits)
  • MT 219: Marketing (5 credits)
  • MM 305: Business Statistics and Quantitative Analysis (6 credits)
  • MT 302: Organizational Behavior (6 credits)
  • MT 460: Management Policy and Strategy (6 credits)
  • Choose one of the following (5 credits):
    • AC 113: Accounting for Nonaccounting Majors
    • AC 114: Accounting I
  • Choose one of the following (5 credits):
    • BU 204: Macroeconomics
    • MT 220: Global Business
  • Choose one of the following (5 credits):
    • MT 203: Human Resource Management
    • MT 209: Small Business Management
  • Choose one of the following (6 credits):
    • LS 311: Business Law
    • LS 312: Ethics and the Legal Environment
  • Choose one of the following (6 credits):
    • MT 355: Marketing Research
    • MT 450: Marketing Management
    • 300/400 Level: Marketing Elective
  • Choose one of the following (6 credits):
    • MT 400: Business Process Management
    • MT 435: Operations Management
  • Choose one of the following (6 credits):
    • MT 445: Managerial Economics
    • MT 480: Corporate Finance
  • Choose one of the following (6 credits):
    • MT 490: Management Capstone Externship
    • MT 499:Bachelor's Capstone in Management

Marketing Requirements

  • MT 330: International Marketing (6 credits)
  • Choose one of the following:
    • MT 355: Marketing Research (6 credits)
    • MT 450: Marketing Management (6 credits)
  • MT 359: Advertising, Promotion, PR - Integrated Marketing Communication Strategies (6 credits)
  • MT 459: Consumer Behavior (6 credits)

Post Graduation Opportunities

Furthering Your Education:

Students who successfully complete Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing program could choose to further their knowledge in a master's degree program. Participating in a graduate degree program may allow students to increase their leadership and marketing skills or explore a new area of interest.

Master's degrees that graduates could pursue include but are not limited to:

  • Master of Business Administration
  • Master of Science in Management

Career Paths:

Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing program helps prepare students for a range of positions in the business field. Students could choose to pursue administrative positions or careers that allow them to use their knowledge of marketing and advertising.

Positions that graduates could pursue include:

  • Marketing assistant
  • Marketing manager
  • Market research analyst
  • Advertising consultant

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's situation. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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