BS in Business Administration - Marketing

Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing program is designed to provide students with foundational knowledge of business, leadership, and marketing. Read more about this program here.

Tuition & Aid

Start Dates

Official Program Name:

Bachelor of Science in Business Administration with a career focus area in Marketing

School Offering Program:

Kaplan University

Degree Level:

Bachelor of Science

Program Description:

Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing program emphasizes the importance of leadership, communication, decision-making, and problem-solving skills. The curriculum includes general education courses, core courses in business administration, and concentration courses in marketing. Students are also given the opportunity to customize their curriculum with elective coursework.

Learning Format:

Online

Program Length/Total Credits Required:

180 credits. Kaplan University defines an academic year as the time in which a full-time student is expected to complete three terms of instructional time. Full-time students are expected to complete at least 36 credit hours within the academic year.

Financial Aid Available:

Financial aid is available for those who qualify. Aid opportunities include federal grants; military aid; and federal, state, and private lending programs.

Required Courses for a Bachelor of Science in Business Administration with a Career Focus Area in Marketing:

Degree program and course requirements are subject to change. Contact Kaplan University to confirm the most accurate information before enrolling in a program.

Core Requirements

100/200-level: Communication Course (5 credits)
100/200-level: Mathematics Course (5 credits)
200-level: Communication Course (5 credits)
300/400-level: Arts and Humanities Course (6 credits)
300/400-level: Physical Science Course (6 credits)
300/400-level: Social Science Course (6 credits)
Open electives (59 credits)

Major Requirements

CS 113: Academic Strategies for the Business Professional OR
CS 121: Pathways to Academic Success (5 credits)
AC 113: Accounting for Nonaccounting Majors OR
AC 114: Accounting I (5 credits)
Choose one of the following:
- BU 204: Macroeconomics (5 credits)
- BU 224: Microeconomics (5 credits)
- MT 220: Global Business (5 credits)
MM 255: Business Math (5 credits)
MT 140: Introduction to Management (5 credits)
MT 203: Human Resource Management OR
MT 209: Small Business Management (5 credits)
MT 217: Finance (5 credits)
MT 219: Marketing (5 credits)
AC 330: Managerial Accounting for Business Professionals (6 credits)
MT 302: Organizational Behavior (6 credits)
MT 310: Ethics and the Legal Environment OR
MT 311: Business Law (6 credits)
Choose one of the following:
- MT 355: Marketing Research (6 credits)
- MT 450: Marketing Management (6 credits)
- 300/400-level: Marketing Elective (6 credits)
MT 400: Business Process Management OR
MT 435: Operations Management (6 credits)
MT 445: Managerial Economics OR
MT 480: Corporate Finance (6 credits)
MT 460: Management Policy and Strategy (6 credits)
MT 490: Management Capstone Externship OR
MT 499: Bachelor's Capstone in Management (6 credits)

Concentration Requirements

MT 330: International Marketing (6 credits)
MT 355: Marketing Research OR
MT 450: Marketing Management (6 credits)
MT 359: Advertising in the Twenty-First Century (6 credits)
MT 459: Consumer Behavior (6 credits)

Post Graduation Opportunities

Furthering Your Education:

Students who successfully complete Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing program could choose to further their knowledge in a master's degree program. Participating in a graduate degree program may allow students to increase their leadership and marketing skills or explore a new area of interest.

Master's degrees that graduates could pursue include but are not limited to:

Master of Business Administration
Master of Science in Management

Career Paths:

Kaplan University's Bachelor of Science in Business Administration with a career focus area in Marketing program helps prepare students for a range of positions in the business field. Students could choose to pursue administrative positions or careers that allow them to use their knowledge of marketing and advertising.

Positions that graduates could pursue include:

Marketing assistant
Marketing manager
Market research analyst
Advertising consultant

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's situation. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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