Copyright
Southern New Hampshire University

BA in Communication - Public Relations

Southern New Hampshire's Bachelor of Arts in Communication with a concentration in Public Relations program focuses on building mutually beneficial relationships between organizations and their public audiences in today's technologically evolving environment. Learn more about the Bachelor of Arts in Communication with a concentration in Public Relations program here.

Official Program Name:

Bachelor of Arts in Communication with a concentration in Public Relations

School Offering Program:

Southern New Hampshire University

Program Prerequisites:

Students thinking about applying to the Bachelor of Arts in Communication with a concentration in Public Relations program should have an interest in effectively fostering communications in the increasingly competitive and global business setting. All applicants to Southern New Hampshire University programs must have earned a high school diploma or equivalent.

Program Description:

Coursework offered in the Bachelor of Arts in Communication with a concentration in Public Relations program at Southern New Hampshire University covers the theory and practice of public relations, organizational and corporate communications, verbal and nonverbal communication, crisis communication, public relations campaign planning, electronic media technologies, and public relations copywriting for news releases, newsletters, brochures, speeches, and editorials. Students will be introduced to pop culture and media systems in the U.S. and other countries, journalism, and public speaking. Graphic visual communications, social media, and desktop publishing software, including QuarkXpress, Adobe Photoshop, and Adobe Illustrator, are also examined.

Learning Format:

Online

Financial Aid Available:

Federal financial aid is available to those who qualify in the forms of loans, scholarships and grants. Contact the SNHU Financial Aid office to learn more about your financial aid options.

Required Courses for a Bachelor of Arts in Communication with a concentration in Public Relations:

Communication Major Courses

  • COM 126: Introduction to Communication
  • COM 227: Public Relations
  • COM 230: Graphics and Layout in Print Media
  • COM 232: Desktop Publishing
  • COM 235: Introduction to Journalism
  • COM 310: Social Media
  • COM 320: Exploring World Culture through Mass Media
  • COM 322: Advanced Public Speaking
  • COM 469: Senior Seminar in Communication
  • COM/ENG/GRA electives: choose two
  • Free Electives

Public Relations Concentration Courses

  • COM 332: Corporate Communications
  • COM 452: Public Relations Campaign Planning
  • COM 340: Writing for Public Relations
  • COM 336: Electronic Public Relations

B.A./B.S. Core Skills Courses

  • ENG 120: College Composition I
  • ENG 121: College Composition II
  • MAT 130: Applied Finite Math
  • MAT ELE: Mathematics Elective
  • COM 212: Public Speaking
  • IT 100: Introduction to Information Technology
  • SNHU 101: First Year Seminar/Foundations in Critical Thinking

B.A./B.S. Core Knowledge Courses

  • Choose one of the following:
    • FAS 201: Introduction to Humanities I
    • FAS 202: Introduction to Humanities II
    • FAS 223: Appreciation and History of Music
    • FAS 340: Modern Art
    • FAS 370: American Art
  • Choose one of the following:
    • HIS 109: Western Civilization I
    • HIS 110: Western Civilization II
    • HIS 113: United States History I
    • HIS 114: United States History II
  • Choose one of the following:
    • PHL 210: Introduction to Western Philosophy
    • PHL 212: Introduction to Ethics
    • PHL 214: Logic, Language, and Argumentation
    • PHL 230: Religions of the World
  • Choose one 200-level Literature Elective
  • Choose one Science Elective (not SCI 215)
  • Choose four other electives:
    • Social and Behavioral Science Elective (ATH, ECO, POL, PSY, SOC, SSC)
    • No more than two of these four in the same discipline

Liberal Arts Core

  • FAS 201: Intro to the Humanities I: Greece Through the Renaissance
  • FAS 202: Intro to the Humanities II: Baroque Through Modern
  • LIT ELE: Literature Elective (200 Level)
  • HIS ELE: History Elective (200 Level)
  • Choose one of the following:
    • ATH, GEO, GST, POL, PSY, SCS, or SOC Elective
  • Choose one of the following:
    • MAT ELE: Math Elective
    • SCI ELE: Science Elective

Post-Graduation Opportunities:

Furthering Your Education:

Some graduates of the Bachelor of Arts in Communication with a concentration in Public Relations program may choose to continue their education with a related master's degree. Earning a master's degree can help students strengthen their skills and prepare for more challenging career opportunities. Examples of master's programs that graduates may be interested in include:

  • Master of Arts in Communication
  • Master of Arts in Media, Culture, and Communication
  • Master of Science in Public Relations and Corporate Communication

Career Paths:

Graduates of the Bachelor of Arts in Communication with a concentration in Public Relations program at Southern New Hampshire University have a variety of employment opportunities. The U.S. Bureau of Labor Statistics (www.bls.gov) estimates that employment for public relations specialists will grow much faster than the average for all occupations between 2008 and 2018. Graduates could seek a variety of career opportunities in businesses, corporations, government agencies, non-profit organizations, and advertising or marketing agencies. Positions may include:

  • Public Relations Specialist
  • Media Relations Specialist
  • Copywriter
  • Corporate Communications Specialist

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's situation. to get the most up-to-date and accurate information based on your selected program and circumstances.

Still have questions?

Complete and get your answers & advice.