Master of Business Administration - Marketing

Official Program Name:

Master of Business Administration (M.B.A.) with a specialization in Marketing

School Offering Program:

Walden University

Degree Level:

Master's

Program Description:

Walden University's Master of Business Administration (M.B.A.) program with a specialization in Marketing is designed to familiarize students with effective methods for promoting goods and services. Individuals in the program can learn about tools and strategies they can use to target specific audiences with public relations messages and branding campaigns. A primary focus of this course of study is how technology and new media can be used to reach consumers. Much of the coursework is completed in groups, giving students the opportunity to build public relations and promotions expertise, while also gaining experience working in teams. In addition to marketing-specific classes, the curriculum addresses leadership, financial management, operations, accounting, innovation, and related business topics. The program concludes with capstone projects that are designed to address challenges prospective professionals may expect to encounter in the real world.

Accreditation:

Walden University is accredited by The Higher Learning Commission and a member of the North Central Association, www.ncahlc.org.

Learning Format:

Online

Estimated Program Length:

22 months: Time to completion for this program may vary by student, depending on individual progress and credits transferred, if applicable. Personalized estimates of time to completion can be discussed with Walden University enrollment advisors.

Total Credits Required:

36 semester credit hours

Financial Aid Available:

Walden University offers a number of financial aid opportunities including scholarships, fellowships, and employer tuition reimbursement for those who qualify. Enrollment advisors can also assist with federal aid, private loans, veteran benefits, and other opportunities.

Courses for a Master of Business Administration (M.B.A.) with a Specialization in Marketing:

Degree program curriculum and credits are subject to change. Contact Walden University for the most current information before enrolling in a program.

Course Title	Credits
Semester 1
Success Strategies in the Online Environment	1.5
Jump-Start Your Future in the Borderless World	1.5
Leading People	3
Semester 2
Business Operations in the U.S. and Abroad	3
Marketing	3
Semester 3
Innovation and Technology	3
Accounting for Business Management	3
Semester 4
Financial Management	3
Business Strategy for Competitive Advantage	3
Semester 5
Applications in Marketing	4
Advanced Marketing	4
Semester 6
Capstone: Becoming a World-Class Manager	4

Post-Graduation Opportunities

Career Paths:

Students completing Walden University's Master of Business Administration (M.B.A.) program with a specialization in Marketing can gain skills and knowledge to help qualify them for a wide variety of corporate positions and may be especially well-suited for jobs in marketing, public relations, and sales departments. Individuals have the opportunity to gain insight into effective marketing principles and build skills using technological tools to reach targeted audiences. A general demand for marketing professionals can allow prospective professionals to pursue opportunities with private companies, nonprofit organizations, and public agencies.

Careers that program graduates may seek include:

• Marketing Director
• New Media Specialist
• Market Researcher
• Public Relations Manager
• Communications Specialist
• Project Coordinator
• Advertising Executive