Retail Merchandising Courses, Classes and Training Program Info
Retail merchandising training is available at several degree levels, and it is intended to prepare students for jobs in retail, marketing, or business. Continue reading to learn more about courses in retail merchandising.
Retail merchandising courses are usually offered through associate's, bachelor's, and master's degree programs in retail merchandising, visual merchandising, and retail management. Courses in these programs are intended to introduce students to how consumers think, ways of marketing products, and methods for successful retail sales displays.
Some subjects that students of retail merchandising may encounter include sales principles, store layout, retail buying, retail trends, and consumer behavior. Training programs in this field will also cover general business and marketing principles and often include internship opportunities.
List of Retail Merchandising Courses
Read the descriptions below to find out more about retail merchandising classes and training programs.
Foundations of Retailing
Students learn the basics of retail sales principles. They learn how store classifications, layouts and designs guide the ways stores attempt to sell products. Students study trends in retail and learn how to plan the way a store runs in order to make it a success. Pricing strategies are analyzed so retailers know how to sell products and grow profits.
Basic techniques for marketing products are covered in this introductory retail merchandising class. Students learn about the history of marketing and marketing theory. Specific theories relating to retail are discussed in detail. Additionally, strategies for marketing specific products and pricing them to remain competitive while still making a profit are covered.
Students in this intermediate retail merchandising course study the basics of buying and selling merchandise. They learn how to compare suppliers and analyze prices and profit margins. The course touches on choosing which products are best for a store, based on local consumer preferences and target markets. Often students practice negotiating for prices on goods and services as part of their in-class projects.
Design and Visual Presentation
This advanced retail merchandising course examines ways to present merchandise so it's accessible and catches a customer's eyes. Students examine and discuss examples of store set-ups. They also sketch their own designs and practice moving furniture and merchandise around a test room to find ways to present merchandise so it's easy to find and properly displayed in this retail merchandising class. An overview of lighting, colors and creative methods for providing light and a welcoming atmosphere are also discovered.
Training Program Info
Undergraduate retail merchandising training programs typically take four years to complete. These degree programs are offered at many colleges and universities, usually through the business department. Retail merchandising programs prepare students for careers in business, buying and selling products.
Aspiring retailers take many business classes, including introductory courses in accounting, finances, marketing, selling and advertising. These business classes are combined with practical courses that introduce retail merchandising students to how consumers think. Often, programs offer internship opportunities to help students build their professional skills.
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